article thumbnail

CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. This is agile coaching; agile demand generation is no different.

article thumbnail

2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. At the end of the business case you should be able to say: “Yes, I can afford this project because of the ROI in 2014.”.

Salary 267
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. An example of the offering is below: Content audit and map. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization.

article thumbnail

How to Assess and Sequence Your Sales Initiatives

SBI Growth

He had been given an aggressive goal for 2014. I completely lost the battle on the 2014 revenue number” he said. “My For example, you may recognize that you have a massive demand generation problem. Dan cites the example of a sales VP facing a decline in revenue. The topic was his number. Possible Return.

How To 303
article thumbnail

The Rise of the Agile Performance Review

SBI Growth

Converting to Agile Performance Reviews will help you Make the Number in 2014. Content creation & demand generation. Sign up for the onsite session for your leadership team: How to Make Your Number in 2014: A Sales Strategy You Can Execute. Learn from the example of leading sales organizations.

article thumbnail

What the Fortune 500 List Teaches the Sales SVP

SBI Growth

For example, how long is your sales cycle? Your 2014 revenue number is already on the line. Demand Generation and Lead Management. Experienced leaders, however, know specific things must occur today for next year to happen. For many of our clients, the average sales cycle exceeds 6 months.

Hiring 308
article thumbnail

The Ultimate Guide to Sales Strategy

Hubspot Sales

Demand Generation. Sales Strategy Examples from Successful Sales Teams. With an IPO in 2014, HubSpot is now valued at over $6.5 In this section, we’ve analyzed two incredibly high-performing sales teams and how they achieved success using their unique sales strategies. billion.