SBI Growth
OCTOBER 14, 2013
The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. Marketing leaders understand that content marketing is King. Editorial calendar.
SBI Growth
NOVEMBER 6, 2013
Develop external audience-centered sales aids (Case Studies, product comparison grids, etc.). Generates meetings with decision makers inside of your target prospects. Carefully study your team’s performance against the benchmark capabilities. First and foremost is your team’s ability to drive effective Demand Generation results.
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SBI Growth
AUGUST 4, 2013
Converting to Agile Performance Reviews will help you Make the Number in 2014. In a recent study , 57% of employees either "never had a performance review or rated their most recent performance review as neutral to not useful.". Content creation & demand generation. Act now to ensure that you Make the Number in 2014.
Tenfold
AUGUST 30, 2017
And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. B2B Buyer Behavior. The Digital Age Buyer’s Journey.
Sales Hacker
OCTOBER 7, 2021
She studied Art in college but never doubted having a career in sales since she has had a sales quota since she was 15 years old. I started my career as a high school English teacher, and jumped into Chicago tech sales in 2014. Word choice is important. Lastly, do yourself a favor and have a mentor. Michelle Koenig Vu.
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