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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Poorly executing one of these major initiatives will cost you your job in 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Maybe it’s Marketing Automation (Eloqua, Marketo, etc.),

Eloqua 316
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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

One of the big challenges that has hit the sales community since 2014 has been the “New Privacy Era,” we are entering into with Canada, Europe leading the way, and likely soon the US will be implementing various privacy policies that affect sales reps, and how they communicate with buyers. 2006-2014: The Portable Sales Era.

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Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. We track the strength of relationships.”. But only the top five did that.”.

Eloqua 28
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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Sales Tools/Product Reviews Webinars and Events Dreamforce Dreamforce 2014 FullCircle CRM Infer Radius RingLead SalesLoft Totango'

Lead Rank 122
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How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. A majority of B2B buyers across all age groups rely on social media, according to a 2014 IDC study. Reliance on Social Media.

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Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. Marketing automation doesn’t identify your best target audiences.

Marketing 266
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The Sales Playbook to Social Selling

Hubspot Sales

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. What does this look like in practice at a company?