2014 Planning Metrics for B2B Marketing Leaders
SBI Growth
OCTOBER 1, 2013
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. It’s easy to get caught up in reporting activity and miss the big picture. It’s easy to get caught up in reporting activity and miss the big picture. The metric of choice in 2014 is centered around Marketing Contribution to revenue.
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