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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. It’s easy to get caught up in reporting activity and miss the big picture. It’s easy to get caught up in reporting activity and miss the big picture. The metric of choice in 2014 is centered around Marketing Contribution to revenue.

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‘Tis the Season to Follow Up

No More Cold Calling

Now is the perfect time to follow up with your clients, prospects, and Referral Sources. When I attended this year’s Dreamforce conference , I heard numerous speakers and presenters echo the same valuable message I’ve been stressing for years—the importance of following up. Reach out and ask what’s going on with them.

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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. To have a sales strategy you can execute, it must follow a structured path. Sign up for SBI''s free onsite research session here. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Sign up here for SBI’s 7 th Annual Research Project. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching.

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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You will get a copy of the Buying Process Map Template when you sign-up. Follow @MakingTheNumber.

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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Make sure both are well defined, documented and followed. It captures the phases, key actions and micro decisions that make up the buyer’s journey.

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How Realistic is your 2014 Sales Quota?

SBI Growth

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Gain access to guides and tools to help you make the number in 2014. Bottom-Up Quota Setting. Bottom-Up Quota Setting: Validating quota from a Sales Rep & Sales Management perspective. Follow @JPTMcCabe. About Joel McCabe.

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