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CMO: Sales People are Cavemen

SBI Growth

Incent them correctly and you get what you want. Mis-align incentives and you get nothing. The loyalty of most channel partners is dwindling. Brand loyalty is rarely the channel partner’s strong suit. Participate and learn what marketing requires of sales to Make the Number in 2014. You should.

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Five Bottom-Line Benefits for Incentive Compensation for Retailers

OpenSymmetry

One Wall Street Journal article reports that in 2014, the average turnover for part-time sales associates was 66%, while full-time was less at 27%, with the availability of benefits as the contributing factor to why full-time employees tend to stay. The second transformation relates to driving performance.

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Tips for Voicing Your Values When You’re Asked to Bend Morals

Pipeliner

Since 2014, dozens of companies have been inducted into the Annual Sales Ethics Hall of Shame. After all, sales forces are predominantly paid on revenue production, and as we know with incentive compensation, the goal is to get what you pay for. “I’m willing to award your company the order, but I need a personal favor.”. “We

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Sales Training Games and Goals: 4 Steps to Successfully Motivate Retail Employees

Sales Hacker

I’ve been leading sales teams since 2014, and believe me when I say I’ve seen a few things. In this article, I’ll walk you through my step-by-step process of setting goals for sales reps — with a special focus on retail employees and the power of sales incentives and gamification. Step 1: Set a SMART goal structure. Stretch goals.

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