SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. Quantity of Sales Qualified Leads delivered to Sales (Leads). The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

SBI Growth

DECEMBER 16, 2013

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Today’s marketers use the technology to automate the tasks associated with lead management, lead nurturing and lead scoring.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

SBI Growth

JULY 25, 2013

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? Today’s marketers use the technology to automate the tasks associated with lead management, lead nurturing and lead scoring. They also leverage it to create and maintain a marketing lead database.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

Sales and Marketing Management

JULY 22, 2014

Issue Date: 2014-07-23. While marketing was producing a lot of high-quality content to support sales conversations, sales had no way of easily knowing what content was at their disposal to use for lead nurturing and educating prospective buyers. Read about the fix. Read about the fix. read more'

Case Study 250

Case Study Study Lead Nurturing Face-to-face 250

SugarCRM

JANUARY 7, 2014

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Benefit 35

Benefit Marketing Lead Nurturing Social Media 35

Customer Centric Selling

AUGUST 2, 2013

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? Want to know what your peers are planning for in 2014? They also leverage it to create and maintain a marketing lead database.

Outsourcing Services 45

Outsourcing Services Training Lead Rank Buyer Persona 45

SBI Growth

AUGUST 30, 2013

In this post I want to walk you through the 7-steps to building a lead generation machine. Register here for SBI’s 7 th Annual Research Project and find out how your World Class peers plan to make the 2014 number. If you cannot run effective campaigns, you will be hard-pressed to generate leads. Who is my ideal customer?

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306