SBI Growth

SEPTEMBER 23, 2013

You know you need to begin planning for 2014 now. Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. You must match selling capacity with market demand.

Compensation 325

Compensation Social Media Incentives Incentive 325

Steven Rosen

JUNE 1, 2014

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . Each year, Top Sales World engages a small team of professional researchers to discover who are the sales and marketing experts, who genuinely influence the way we think, and sell.

Influencer 298

Influencer Marketing Social Media eBook 298

SBI Growth

SEPTEMBER 15, 2013

As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Marketing is creating relevant content that the sales team can leverage throughout sales campaigns.

Tools 300

Tools Sales Tools Collateral Vendor 300

SBI Growth

SEPTEMBER 22, 2013

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

SBI Growth

OCTOBER 4, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. The review presents findings from SBI’s market research in 2013. Gain access to guides and tools to help you make the number in 2014. Market Growth: Often the basis of quota-setting for rapidly growing markets or products.

Quota 306

Quota Ideal Customer Profile Territories Demographics 306

SBI Growth

JULY 25, 2013

Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI Growth

JULY 1, 2013

You see visions of making your 2013 and 2014 sales number. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014.

Salary 267

Salary Epiphany Top of Funnel Revelation 267

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Sales and Marketing Management

AUGUST 8, 2013

Teaser: Believe it or not, it's time to plan for 2014. Believe it or not, it's time to plan for 2014. Stretch goals (both in revenue and in profit) are a given, but the question is, how much? If you want to be sure that the revenue supports the budget, define your revenue goals first, and then build the budget.

Revenue 176

Revenue 176

The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. A cute marketing term that elevated the noise created by Sales 2.0, This often leads to the reality that the best potential buyers, those will benefit and deliver revenue as a result, are not in the market.

Demand Generation Targets 295

Demand Generation Targets Demand Generation Sales Cycle Comparison 295

Score More Sales

DECEMBER 16, 2013

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.

Lead Rank 256

Lead Rank Lead Scoring Ideal Customer Profile LinkedIn 256

SBI Growth

SEPTEMBER 11, 2014

As you look back on 2014, did your marketing team accomplish their goals? Lead Generation CMO Resources CMO Marketing Strategy' This is the time of year leaders begin to plan for 2015. Did your team provide enough leads for your sales leader? As you review your performance, and contemplate next year, you have two choices.

Marketing Qualified Lead 306

Marketing Qualified Lead Leads Strategy Marketing 306

SBI Growth

JULY 31, 2014

As a marketing leader, you have a revenue contribution goal. We are more than half way thru 2014. Content Marketing CMO Marketing Resources' The question you should be asking yourself is – are you going to hit it? Has your team been able to execute your vision and contribute to revenue?

Marketing 288

Marketing Resources Revenue 288

SBI Growth

MARCH 26, 2013

In a recent post , we talked about are you Mr. CMO or VP of Marketing keeping pace with the market. These are the questions we hear most often in marketing organizations. Let’s assume for today’s conversation you have the performance conditions for a level 5 marketing organization. Do I have the right team? How do I know?

Marketing 285

Marketing Scale Analysis Sales Qualified Lead 285

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Here are some statistics for you to pay attention to: 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Key Takeaways About B2B Database Marketing.

B2B 213

B2B Data Marketing Buyer Persona 213

Engage Selling

AUGUST 15, 2014

It’s an honor to be added to the Top 50 Sales & Marketing Blogs 2014 list! Thanks to readers and followers just like you, Engage Selling Solutions is once again among the most trusted sources for salespeople all around the world! Thank YOU for your ongoing support as we continue to bring you the cutting-edge in […].

Marketing 59

Marketing Sales 59

Pointclear

MAY 30, 2014

B2B Marketing B2B Sales' To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load.

Transportation 222

Transportation Government B2B Examples 222

Score More Sales

DECEMBER 23, 2013

CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. Inbound: Your inbound marketing program, if you use one, will offer you insight as well. The post 9 Steps to Boost Sales in 2014 Part 2 Planning appeared first on Score More Sales.

InsideView 238

InsideView Compensation Inbound Lead Rank 238

Increase Sales

JANUARY 1, 2014

Sales Training Coaching Tip: This eBook, Beyond-SMART-Goals-2014-eBook , (free download) is what promoted the email exchange, refer to page 11. One executive coaching client let me know yesterday she was just one person short of her business growth marketing goal to have 500 LinkedIn connections. Monday – Marketing.

eBook 128

eBook Coaching Intent Influencer 128

SBI Growth

JULY 21, 2013

When will Sales catch up with Marketing? CMO’s can help sales make the number in 2014. Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. A strength of the marketing discipline is a natural thirst for buyer insights.

Marketing 335

Marketing Top of Funnel Decision Maker Infusion 335

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

SBI Growth

MARCH 21, 2014

Do you have your 2014 content marketing plan in place? Content is king in today’s modern marketing world. Content Marketing CMO Marketing Resources' There will be many moving pieces to your strategy. And many things you will need to think through. You need to create content that your buyer cares about.

Marketing 293

Marketing Coaching How To Resources 293

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

SBI

DECEMBER 29, 2014

2015 looks to be the most exciting year yet for sales and marketing solutions and for those who seek to improve their revenue. 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14. They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco.

InsideView 127

InsideView Tools Decision Maker Twitter 127

SBI

AUGUST 28, 2014

Want to accelerate your revenue marketing with tools that let you identify, prioritize and nurture leads? You’ll find them and more in our new Top Marketing Tools of 2014 guide. We’ve scoured the marketing landscape to identify what we believe are top tools for B2B marketers. Think we missed something?

Tools 137

Tools Sales Tools Media B2B 137

Sales and Marketing Management

JULY 22, 2014

Issue Date: 2014-07-23. Teaser: SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. Read about the fix.

Case Study 250

Case Study Study Lead Nurturing Face-to-face 250

Sales and Marketing Management

JANUARY 13, 2014

Issue Date: 2014-01-13. Teaser: As compelling as the inbound marketing message sounds on the surface, it simply doesn’t stand up to logic in the B2B sector. As compelling as the inbound marketing message sounds on the surface, it simply doesn’t stand up to logic in the B2B sector. Author: Jeffrey L. read more'

Inbound 215

Inbound B2B Marketing 215

Sales and Marketing Management

NOVEMBER 10, 2014

Issue Date: 2014-11-01. Teaser: Hitting a trifecta in email marketing — right message, right person, right time — is tricky. Janelle Johnson, director of demand generation at marketing automation provider Act-On Software (act-on.com), shares insights on the timing. read more'

Email Marketing 196

Email Marketing Demand Generation Targets Demand Generation Marketing 196

No More Cold Calling

DECEMBER 23, 2014

Phillip Twyford, director of sales and marketing for Tico Mail Works, had the exact same realization, which he outlines in this week’s guest post. I first started in marketing in 1987. Nothing replaces the power of an in-person connection. Here’s his take: “It struck me today at lunch just how quiet the kitchen was.

Face-to-face 276

Face-to-face Social Media Facebook Film 276

Your Sales Management Guru

JULY 14, 2014

2014-15: How will you stand out in the marketplace? Embedded as one of the key components in the marketing segment was building a vertical market using Cloud solutions to increase sales velocity, one of the sub-elements was using Thought Leadership Marketing to help you stand out in the marketplace. About the Author.

Lead Rank 80

Lead Rank Lead Scoring Microsoft Face-to-face 80

Sales and Marketing Management

SEPTEMBER 25, 2014

Issue Date: 2014-09-26. Teaser: Ostensibly, sales and marketing work toward a common goal - increased sales. Here's a closer look at sales and marketing alignment and how to create true sales enablement. Here's a closer look at sales and marketing alignment and how to create true sales enablement. read more'

Marketing 189

Marketing Sales Enablement Sales How To 189

Sales and Marketing Management

SEPTEMBER 23, 2013

Teaser: In a recent survey, 86 percent of marketers said social media is important to their businesses, yet only one in four agreed they were able to measure their social activities. If you want to get serioius about social media marketing, here are three solid starting points. read more'

Social Media 219

Social Media Trends Marketing Survey 219

Leading Results Rambings

MARCH 16, 2014

Just like most marketing tactics. Marketing tactics' March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain.

Marketing 92

Marketing Groups 92

A Sales Guy

DECEMBER 3, 2013

For 2014, I’m predicting it will be the year of execution and strategy and most companies won’t be ready. Content marketing is redefining lead generation, SEO and branding. You need to know if you’re going to partner with marketing and leverage a content marketing strategy and if so, HOW?

Strategy 115

Strategy InsideView Hiring Social Media 115

Sales and Marketing Management

JULY 28, 2014

Issue Date: 2014-07-28. Teaser: It’s a far too common scenario: You build the capability of your marketing department by hiring agency support, but then find yourself buckling under the weight of managing the agency. Author: Nick Herinckx. Aren’t agencies supposed to take things off of your plate? read more'

Marketing 246

Marketing 246

Sales and Marketing Management

OCTOBER 27, 2014

Issue Date: 2014-10-27. Author: Amit Khanna, President of Small and Medium Business, SalesGenie. Teaser: In an era when statistics show that as much as 60% of a purchasing decision has been made before companies even realize that a buyer is a prospect, are salespeople even relevant?

SalesGenie 280

SalesGenie Marketing Buyer Prospecting 280

The ROI Guy

DECEMBER 29, 2014

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group.

LinkedIn 70

LinkedIn Groups Up-Sell Marketing 70