SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

SEPTEMBER 11, 2014

As you look back on 2014, did your marketing team accomplish their goals? Lead Generation CMO Resources CMO Marketing Strategy' This is the time of year leaders begin to plan for 2015. Did your team provide enough leads for your sales leader? As you review your performance, and contemplate next year, you have two choices.

Leads 306

Leads Marketing Qualified Lead Strategy Marketing 306

SBI Growth

JULY 31, 2014

As a marketing leader, you have a revenue contribution goal. We are more than half way thru 2014. Content Marketing CMO Marketing Resources' The question you should be asking yourself is – are you going to hit it? Has your team been able to execute your vision and contribute to revenue?

Marketing 288

Marketing Resources Revenue 288

SBI Growth

MARCH 21, 2014

Do you have your 2014 content marketing plan in place? Content is king in today’s modern marketing world. Content Marketing CMO Marketing Resources' There will be many moving pieces to your strategy. And many things you will need to think through. You need to create content that your buyer cares about.

Marketing 293

Marketing Coaching How To Resources 293

Score More Sales

DECEMBER 16, 2013

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.

Lead Rank 256

Lead Rank Lead Scoring Ideal Customer Profile LinkedIn 256

SBI Growth

MARCH 26, 2013

In a recent post , we talked about are you Mr. CMO or VP of Marketing keeping pace with the market. These are the questions we hear most often in marketing organizations. Let’s assume for today’s conversation you have the performance conditions for a level 5 marketing organization. Do I have the right team? How do I know?

Marketing 285

Marketing Scale Analysis Sales Qualified Lead 285

Increase Sales

JANUARY 1, 2014

Sales Training Coaching Tip: This eBook, Beyond-SMART-Goals-2014-eBook , (free download) is what promoted the email exchange, refer to page 11. One executive coaching client let me know yesterday she was just one person short of her business growth marketing goal to have 500 LinkedIn connections. Monday – Marketing.

eBook 128

eBook Coaching Intent Influencer 128

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

SBI Growth

AUGUST 15, 2013

Organizations that have achieved real sales and marketing alignment are as rare as unicorns. This is the time of year when leaders start mapping out 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” What percentage of leads should come from marketing?

Top of Funnel 282

Top of Funnel Marketing Lead Generation Face-to-face 282

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

Social Media 147

Social Media Media B2B Marketing 147

The Pipeline

JUNE 25, 2020

You would be correct, except the quote comes from a piece in Forbes in 2014, “4 Steps To A Successful Business Transformation.” I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” The same attitudes that limited and limit real transformation.

Sage 288

Sage Real Estate Skype Collateral 288

SBI Growth

NOVEMBER 28, 2013

With it, you identify areas to improve so your team can make 2014’s number. It will also provide steps to undertake for making 2014’s number. What to do for 2014? Facilitate a meeting between sales and corporate leadership to propose your approach for ensuring 2014 strategy execution. What to do for 2014?

Lead Rank 275

Lead Rank Lead Scoring Sales Leadership Proposal 275

Sales and Marketing Management

FEBRUARY 4, 2014

Issue Date: 2014-02-05. Author: Amanda Wilson, Director, Product Marketing & Programs, Qvidian. Teaser: Sales teams can’t find the right resources, so they spend less time selling and more time hunting for resources, which means lost opportunitie. read more'

Resources 258

Resources Sales Marketing 258

The Pipeline

JUNE 30, 2014

July 1, 2014 is the day the new Canadian Anti-Spam Legislation goes into effect. But the reality is that those Nigerian princes will still be hitting your inbox, of course given that it is 2014 most now end up directly in the junk box. But tomorrow will not be a happy day for many businesses, sales people and sales organizations.

Cold Calling 302

Cold Calling Government Direct Mail Advertising 302

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Are your marketing campaigns generating the desired return on marketing spend? Background.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

SBI Growth

OCTOBER 21, 2013

As you plan for 2014, are you investing enough in both? Your people will need new capabilities to thrive in a changing market. Performance culture is studied in depth in our 2014 Research Tour. Resource Allocation. The tools and resources in your organization play a large part in future success.

Hiring 293

Hiring Ideal Customer Profile Margin Face-to-face 293

SBI Growth

JULY 23, 2013

Marketing worries about the brand’s consistency. Sign up for the onsite session for your leadership team: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Understanding the drivers of Sales Force Effectiveness in 2014. It is a risk mitigator, branding engine and market research mechanism.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Sales and Marketing Management

DECEMBER 5, 2014

Issue Date: 2014-12-05. Teaser: In a company-directed sales model, knowledge transfer is institutionalized in personal sales playbooks that set expectations, provide resources and offer guidance to all reps. Author: André Martinelli. read more'

Company 238

Company Resources Account Sales 238

SBI Growth

SEPTEMBER 1, 2013

Deploying those resources incorrectly can be even more expensive. How to Make the Number in 2014: A Sales Strategy You Can Execute. In this session, we will cover subjects like: Leading organizational models for 2014. Drive revenue growth by deploying the right resources on the right accounts. Loss of market share.

Revenue 316

Revenue Hiring Lead Rank How To 316

SBI Growth

OCTOBER 25, 2013

To learn what the best sales leaders are doing to prep for 2014, sign up for SBI’s Annual Research Session. The market will be flooded with ‘C’ players. Collaborate – You may have heard SBI is offering strategy sessions: How to Make the 2014 #: A Sales Strategy You Can Execute. How did this happen? Q4 is prime firing season.

Hiring 303

Hiring How To eBook Follow-up 303

Zoominfo

OCTOBER 5, 2021

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. Yet the company did more than just install solar panels.

Examples 130

Examples Policies Microsoft SalesForce 130

Customer Centric Selling

AUGUST 2, 2013

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. The best marketers assess both.

Outsourcing Services 45

Outsourcing Services Training Lead Rank Buyer Persona 45

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. At their worst (i.e

Data 213

Data Buyer Persona Demographics Segment 213

SBI

JULY 22, 2014

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. It’s my pleasure to announce our upcoming, inaugural issue of the Top 40 Marketing Tools guide.

Tools 123

Tools B2B Top of Funnel Marketing 123

SBI Growth

SEPTEMBER 9, 2013

To compete for and retain talent, leaders must know what the market is paying. But for sales roles, it’s not enough to know “market” conditions. Market Conditions vs. Competitive Threat. It describes the general market. Interviews, web research with resources like Glass Door and fact-finding all play a role.

Compensation 288

Compensation Competition Salary Social Media 288

Sales 2.0

AUGUST 17, 2014

” I’m the marketing director here. You see I believe our time as salespeople is our most valuable resource. There was no way we would need something like this in 2014. Probably makes more sense for you personally to connect me to your marketing colleagues so we can talk about how my blog can help you guys.

Social Selling 322

Social Selling Webinar Metrics Follow-up Lead Rank 322

Sales and Marketing Management

SEPTEMBER 12, 2014

Issue Date: 2014-09-01. She runs the company’s annual Gold Club program, which recognizes more than 2,000 sales professionals, human resources professionals, administrative assistants and other employees worldwide through three regional incentive programs. read more'

Incentives 159

Incentives Incentive Microsoft Travel 159

SBI Growth

AUGUST 1, 2013

Option 1 : Add resources. Today’s post is about a simple approach to improve efficiency with current sales resources. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014 : A Sales Strategy You Can Execute." Deliver better results with the same sales resources. The market has dictated.

Ideal Customer Profile 317

Ideal Customer Profile Tools Scale Hiring 317

SBI Growth

NOVEMBER 1, 2013

You can access it when you sign up for SBI’s Sales & Marketing Research Review here. No moment is wasted in a connected world where support resources are a text away. Next Steps: Prepare for 2014 now. Make the Number in 2014. Read on to answer the question, “How can today’s sales rep be ready for tomorrow? ”.

Hiring 308

Hiring Social Media Comparison Forecasting 308

SBI Growth

NOVEMBER 20, 2013

Read on and be better prepared to retain, hire (or become) a top sales rep in 2014. This includes demonstration units, simplified pricing, white papers, adequate pre-sales and ongoing market training. Marketing Support: Additional orders from existing customers multiply the effectiveness of the direct sales rep.

Hiring 314

Hiring Social Media Compensation Buyer Persona 314

SBI Growth

AUGUST 10, 2013

She was frustrated and went on LinkedIn, ready to test the market. Think about all the resources invested. To survive in B2B selling in 2014 a new set of skills is required. Focus them on the capabilities that will ensure you make your number in 2014. When she went back into the field nothing had changed. Why Bother?

Training 293

Training Top of Funnel Hiring Hotels 293

SBI Growth

AUGUST 19, 2013

Register for SBI’s 7 th Annual Research Study “How to Make Your Number in 2014” and find out. Our research shows you the essential changes needed to make the number in 2014. Get leadership involved - CEO, Sales, Marketing - the higher up, the better. For an additional resources on Expert Panels, see a prior blog here.

Ideal Customer Profile 257

Ideal Customer Profile Construction Follow-up Sales Operations 257

SBI Growth

AUGUST 12, 2013

Marketing leaders are under great pressure these days. More often than not, I find marketers take the “Ready, Fire, Aim” approach to lead generation. Register here for SBI’s 7 th Annual Research Project here and find out how your World Class peers plan to make the 2014 number. What is the size of the potential market?

Lead Gen 282

Lead Gen Ideal Customer Profile Leads Marketing Qualified Lead 282

The Pipeline

JUNE 30, 2014

July 1, 2014 is the day the new Canadian Anti-Spam Legislation goes into effect. But the reality is that those Nigerian princes will still be hitting your inbox, of course given that it is 2014 most now end up directly in the junk box. But tomorrow will not be a happy day for many businesses, sales people and sales organizations.

Cold Calling 120

Cold Calling Government Direct Mail Advertising 120

Jonathan Farrington

MAY 29, 2014

Active engagement recognized resource sites. And not least, a commitment to continually advance selling and marketing practices. Congratulations to everyone who made the list, and thank you for adding so much value to the way we sell, and market ourselves. General Top 50 Sales and Marketing Influencers Top Sales World'

Influencer 40

Influencer Marketing Social Media Twitter 40

SBI Growth

AUGUST 28, 2013

Talent development is a key differentiator heading into 2014. As a Sales Operations leader, you must be allocating the right resources to training. Each SM completed readings, quizzes and brought examples from their market. Heading into 2014, technology adoption is business as usual.

Training 300

Training Sales Management Hiring Social Selling 300

Steven Rosen

JANUARY 14, 2014

You plan to have a breakthrough year in 2014. The most important resource for any sales manager is their time. You can hire more sales reps, you can get more marketing dollars, but you have a finite amount of time. Summary: As a sales manager your time is your most important resource. By Steven A. Coaching Days.

Sales Management 316

Sales Management Hiring Coaching Sales Coaching 316