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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. It has never been more necessary than it is heading into 2014. It may serve as inspiration for your 2014 strategic planning.

Tools 300
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When Marketing Meets the New Sales Leader

SBI Growth

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts. Meet Kathy.

Meeting 303
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Are Your Ready for 2014?

Your Sales Management Guru

First Quarter 2014. But as budget planning begins and business strategies begin to be set, it is your responsibility to be ready for 2014. 1. What are your revenue objectives by each quarter for 2014? a. Sales skills. c. Operational knowledge. 7. What will be your “theme” for 2014?

Scale 80
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How One Marketer Forged a Relationship With a New Sales SVP

SBI Growth

Organizations that have achieved real sales and marketing alignment are as rare as unicorns. This is the time of year when leaders start mapping out 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” sales cycle duration.

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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. Similarly, sales reps and managers require a new set of capabilities.

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The Agile Marketing Leader’s Short-cut to Team Transformation

SBI Growth

Regardless of the sales rep’s effectiveness (A, B & C Players), field rides serve as the backbone of continues improvement. Download the Marketing Team Ride-Along Best Practices Toolkit to transform your marketing team. Why Marketing Leaders Should Take Notice. Why do sales leaders invest in field ride-alongs?

Marketing 282
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Creating the Ideal Performance Culture

SBI Growth

As you plan for 2014, are you investing enough in both? Your people will need new capabilities to thrive in a changing market. Sales Operations is responsible for creating that winning environment. Performance culture is studied in depth in our 2014 Research Tour. There are very few ‘A’ players in the market.

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