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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. Lead Generation team % of Contribution to Sales Funnel (Opportunities). The metric of choice in 2014 is centered around Marketing Contribution to revenue. Specifically the contribution % of Total Revenue and pipeline Opportunities.

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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. Complete the Strategy Blueprint Tool for 2014. The ability to stress test your plan against others is a unique opportunity. Your Sales Strategy.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Get a peek at what the best in class marketing leaders are planning in 2014 and why. How many actual customers?

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2014 Annual magazine with “Top Universities for Professional Sales Education” listing

The Pipeline

In 2014, the number has grown to close to 100, evidence of the success of sales programs in educating the next generation of sales professionals. All this adds up to why you need to get a hold of and read the 2014 Annual magazine is housed on the Sales Education Foundation website, www.salesfoundation.org.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Poorly executing one of these major initiatives will cost you your job in 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Eventually it will cost you your job. Author: John Staples.

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How Realistic is your 2014 Sales Quota?

SBI Growth

Gain access to guides and tools to help you make the number in 2014. Sales Capacity: Driving revenue is directly related to the time available to pursue active opportunities. This will then inform your thoughts about your 2014 quota. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here.

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