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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

In today’s post, we remedy this issue. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. So, why aren’t more B2B companies jumping on the influencer bandwagon? What is B2B influencer marketing?

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CMO: Why Don’t Your Prospects Care?

SBI Growth

Your budget was cut yet again and you’re starting to wonder if you’ll have a job in 2014. 5 Remedies for Poor Response: Build / update your Buyer Personas – align content to the persona. The fact is customers and prospects aren’t responding to your campaigns. The return on the marketing investment (ROMI) is not there.

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Gartner: Quantify carbon remediation / Green IT value or prepare to lose market share

The ROI Guy

Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year.

Remedy 40
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What Sales Leaders Can Learn from Successful Entrepreneurs Under 30

Hubspot Sales

Through firsthand experience and observation, they identified deep-seated, systemic problems with the tech recruiting process and took it upon themselves to remedy those issues and ensure that success in technical interviews would be based on merit as opposed to privilege. Daniel Kane — The Ridge. Image Source: Kickstarter.

Scale 140
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Power warps a leader’s brain – here’s how to fight back

Selling Essentials RapidLearning Center

Three remedies. 2014) Power Changes How the Brain Responds to Others. Do I feel emotionally close or emotionally distant from those I lead? If you answer Yes to any or all of these questions, don’t despair. There are techniques that can counteract power-induced emotional blindness. Show vulnerability. Hogeveen, J.

How To 52
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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

If you show up to your meeting with some relevant tips in hand, your prospect will definitely be impressed — bonus points if you can demonstrate how your solution can remedy the issues they brought up on the platform. Editor's note: This post was originally published in October 2014 and has been updated for comprehensiveness and accuracy.

Research 127
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Why Are You Trying To Kill Me?

The Pipeline

The most recent would be assassins are Socialites, social selling advocates, who seem to spend as much time sniping at and proclaiming the death of cold calling as they do speaking about what they sell, social selling products, seminars, remedies and dreams.