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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

In today’s post, we remedy this issue. Influencers, on the other hand, aren’t looking to make a sale through the interactions with their fan base. Increase sales and customer retention. They generate 200,000 views, 200+ event referrals, 4,000+ PDF downloads and nearly 1,000 leads, all by the end of December 2014 ( source ).

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CMO: Why Don’t Your Prospects Care?

SBI Growth

Your budget was cut yet again and you’re starting to wonder if you’ll have a job in 2014. You begin rehashing the feedback from sales, customers and prospect surveys. 5 Remedies for Poor Response: Build / update your Buyer Personas – align content to the persona. The return on the marketing investment (ROMI) is not there.

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What Sales Leaders Can Learn from Successful Entrepreneurs Under 30

Hubspot Sales

Through firsthand experience and observation, they identified deep-seated, systemic problems with the tech recruiting process and took it upon themselves to remedy those issues and ensure that success in technical interviews would be based on merit as opposed to privilege. Daniel Kane — The Ridge. Image Source: Kickstarter.

Scale 139
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Gartner: Quantify carbon remediation / Green IT value or prepare to lose market share

The ROI Guy

Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year.

Remedy 40
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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

Sales reps run into trouble when they try to go into a call totally cold. Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The Company’s Twitter Account. An amateur trumpet player?

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Why Are You Trying To Kill Me?

The Pipeline

Then I remembered that in sales we see this all the time, over and over, people are trying to kill cold calling. According VentureBeat’s summary of the 2014 CEO.com Social CEO Report “an annual survey that investigates the social media habits of business leaders, has been released. Sad but true.

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How to Freeze a Market: Vista Obscures the View

The ROI Guy

Reference: [link] But in most corporate instances, the pain of testing and remediating application compatibility issues, and upgrade / delivery is so great as to marginalize the benefits - especially in these more frugal times. The bad news: Microsoft Vista sales can only be hurt more by these two market freezing actions.