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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Download our 2014 Marketing Plan Success Metrics to help you maximize planning efforts.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. How and where you spend your resources will be critical to achieving these goals. Get a peek at what the best in class marketing leaders are planning in 2014 and why.

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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Therefore, invest in resources dedicated to content creation and curating. The New Year is fast approaching. Make sure they align.

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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? Companies invest a lot of money and resources in sales training. You want to maximize your competitive edge going into 2014. Time is one resource that we cannot get any more of. Execute your plan and reap the rewards in 2014! During SKO, time is at a premium.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Is Your Team Ready for 2014?

SBI Growth

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? To succeed, marketing needs resources dedicated to content creation and curating. As such, these resources must be proficient in Buyer Personas and Buying Process Maps. Have you started planning for 2014?

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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. Your success will prove you’re determined and resourceful. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. You need to start thinking about 2014.

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