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Setting Smart 2014 Revenue Goals Takes Intelligence

Sales and Marketing Management

Teaser: Believe it or not, it's time to plan for 2014. Stretch goals (both in revenue and in profit) are a given, but the question is, how much? If you want to be sure that the revenue supports the budget, define your revenue goals first, and then build the budget. Believe it or not, it's time to plan for 2014.

Revenue 176
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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. CEO''s don’t accept activity reports from Sales leaders without revenue results. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Sounds great doesn’t it?

B2B 331
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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve asked us to stress test his 2014 sales plan. Steve’s quantitative goals: Grow revenues 14%. Steve told us he was going to build 3 elements into his plan for 2014. Complete the Strategy Blueprint Tool for 2014. Your Sales Strategy. This is flawed.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Wins – Percent contribution by Marketing to Sales Revenue. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Top 5 Post of 2014

The Pipeline

For the last post of 2014, I thought we would look at the top five posts of 2014; not saying they are the best of what I did in 2014, but it seems that these were the ones that got the most looks. By Tibor Shanto - tibor.shanto@sellbetter.ca. To Call or Not. Ya, you should pursue it vigorously. What’s Your Recovery Period?

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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. You will have access to guides, templates and tools to help your BPM drive revenue. It may serve as inspiration for your 2014 strategic planning. It’s low hanging fruit for 2014.

Tools 300