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3 Keys to Sales Enablement Success

SBI Growth

2014 was a big year for Sales Enablement. The role became prominent in the sales community. sales strategy Sales Operations Strategy Sales Enablement Director of Sales Enablement' Conferences were dedicated to the function.

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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. It has never been more necessary than it is heading into 2014. It may serve as inspiration for your 2014 strategic planning.

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The Most Effective Way to Increase Your Sales Enablement Budget

SBI Growth

“The average Sales Enablement budget doubled between 2012 and 2014 from $1.2M Sales Operations Strategy Sales Budget Sales Enablement Director of Sales Enablement' ” 1 Did yours?

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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Poorly executing one of these major initiatives will cost you your job in 2014. Sales enablement tools can’t get a cursory review.

Eloqua 316
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Top Sales Enablement Posts of 2014

BrainShark

2014 has been an exciting year for sales enablement—a hot topic both

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The sales team will be expecting more leads from you and sales enablement content. You will be working with Sales to conduct buyer research. Next year is a pivotal year for Marketing Leaders. The CEO will be holding you accountable for revenue contribution.

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TRANSFORM 2019: Sales Enablement on Both Sides of the Atlantic 

Showpad

It’s 4pm November 6, and I’m sitting on a plane on my way home to Germany, taking my laptop out to write about two fantastic Sales Enablement events: TRANSFORM London and TRANSFORM Chicago. No other Sales Enablement events on the planet have inspired nearly 1,000 attendees on both sides of the Atlantic Ocean.