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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

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Top Technology Companies to Sell for in 2015

HeavyHitter Sales

Based upon my experience, here’s my list of some of the best technologies to sell in 2015. In my humble opinion, their website is one of the best and provides a great example of how to use relevant content to engage visitors. OpenGov is first-mover in this space.

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Sales Talk for CEOs: Owning Your Role as Sales Leader with Torrance Hart (S2:E3)

Alice Heiman

Her story is a great example of what owning your role as sales leader can do for your business! Watch the podcast below or on our YouTube channel. A born entrepreneur, Torrance spent eight years in the Air Force before launching Teak & Twine in 2015. Listen in now! 7:07] Virtual gifting to build engagement. [12:35]

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Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg Sales

Because chances are, your next sale will undoubtedly have a mobile or cross-channel component. In 2015, m-commerce (that’s electronic commerce conducted over cellular devices) was growing three times faster than overall e-commerce in the U.S., By the end of 2015, mobile had impacted over $1 trillion in retail sales.

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Artificially Intelligent Selling

Tony Hughes

But in 2015 they will be accompanied by three complementary technologies – the dawn of AI (Artificial Intelligence; yes the scary self-learning type), micro predictive analytics (BI leveraging big data) and the maturing of mobility proximity (beacons and geo-fencing). It’s already happening and Amazon is an example.

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Nancy’s Sales App of the Week: @ChannelRocket

SBI

This week, Nancy profiles Channel Rocket, a sales acceleration tool that lets all your sellers deliver pitches tailored to any audience, in any vertical, any time. ChannelRocket is a mobile sales enablement platform designed for both direct and indirect channels. If you sell through channel partners, it’s even more difficult.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.