Zoominfo
APRIL 20, 2022
In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? Data from Forrester Research shows how rapidly marketing metrics are changing.
Pointclear
OCTOBER 6, 2015
First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It's not a distraction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
JULY 7, 2015
My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Here’s an example: I am Joe Schmo at ACME Co., 1 SiriusDecisions’ Research Brief – Demand Creation: Planning Assumptions for 2015.
Corporate Visions
NOVEMBER 7, 2019
In 2015, an average of 5.4 For example, when you’re driving on the highway and someone cuts you off, your immediate reaction is to assume that the person is a jerk. But for all the good intentions behind them, the typical model for buyer personas might actually be sabotaging your efforts. Here’s why.
Pointclear
OCTOBER 1, 2015
That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.
SugarCRM
FEBRUARY 11, 2020
Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.
SugarCRM
FEBRUARY 11, 2020
Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.
Expert insights. Personalized for you.
130 
Let's personalize your content