Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. We have dozens of case studies to illustrate it.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Corporate Visions

NOVEMBER 7, 2019

In 2015, an average of 5.4 For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. But for all the good intentions behind them, the typical model for buyer personas might actually be sabotaging your efforts.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

Tenfold

AUGUST 30, 2017

There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.

Outsourcing Services 79

Outsourcing Services B2B Buyer Lead Rank 79

Tony Hughes

MARCH 13, 2018

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Pointclear

JULY 9, 2015

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads.

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100

Sales Hacker

OCTOBER 7, 2021

Grew up in Michigan, in 2015 Amazon moved me to the Bay Area working in supply chain. She studied Art in college but never doubted having a career in sales since she has had a sales quota since she was 15 years old. What would you tell a woman just starting a career in sales? Sales is tough, but women are tougher. Lindsey Johnson.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130