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CMO: Are you going to have a job in 2014

SBI Growth

Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), They are also constantly getting hit with all kinds of information. Guess what, that is the same situation your internal buyer is going through.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey! If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. In its first-ever global CMO survey , IBM found that nearly two-thirds of CMOs think that ROI will be the primary measure of the marketing function’s effectiveness by 2015.

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How Enterprises Are Adopting Social Selling

Tenfold

billion global population as of July 2015, more than 3 billion use the internet. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Remember this Sales 101 basic: be where your market is. Right now, they are online.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Grew up in Michigan, in 2015 Amazon moved me to the Bay Area working in supply chain. With 10+ years of sales experience, Reva began her career with Oracle as a Business Development Rep and moved into an Account Executive role for Oracle Marketing Cloud (Eloqua). What would you tell a woman just starting a career in sales?

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