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Follow the Money: The Primary Responsibility for CMOs

Pointclear

AUGUST 11, 2015

The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to get to the root cause of an issue. Follow the Money. Does Marketing wanna follow the money?

ROI 100
ROI Social Media GoldMine Lead Generation 100
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How AI and Machine Learning are Changing Sales Automation

Showpad

OCTOBER 21, 2019

With the right tools, Sales professionals will: Never forget to follow up with a potential customer and subsequently lose a deal. According to Gartner, the number of enterprises implementing AI software grew an astonishing 270 percent between 2015 and the beginning of 2019. .

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