Sales Hacker

AUGUST 17, 2023

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave now runs Exit Five , The #1 community for B2B Marketers. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer.

B2B 84

B2B LinkedIn Marketing Resources 84

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

Alice Heiman

OCTOBER 27, 2021

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. On this episode of Sales Talk for #CEOs, Bronwyn Allen of @HighProfileInc shares tips on unifying your #sales and #marketing team to improve the #customer experience! Do your departments still work in silos? Click to tweet.

Ideal Customer Profile 62

Ideal Customer Profile Hiring Customer Marketing 62

Sales and Marketing Management

JULY 23, 2015

Issue Date: 2015-07-24. Teaser: Video is a key component of the marketing mix. When marketing and sales work together to develop content and share resources that meet the needs of their customers, success is realized. Video is a key component of the marketing mix. Author: Matt Daly. read more

Video 120

Video Strategy How To Resources 120

The Pipeline

FEBRUARY 4, 2020

The piece pointed to a prediction by Forrester around 2015 about the size and nature of B2B sales in 2020. The problem I see is how the recaptured time and resources are applied to things other than generating new sales. Is sales is making the most of their newfound time and resources?” Smaller Treadmills.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Sales Hacker

JULY 31, 2023

James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. Treat each country like a startup when joining a different global market. Links and Resources James’ Linkedin: [link] Cognism’s Website: [link] The Diary of a First Time CMO book here.

Scale 52

Scale Company Hiring Engineering 52

Sales and Marketing Management

AUGUST 6, 2015

Issue Date: 2015-08-07. Teaser: Innovation is the driving force of growth, but many new product ideas fail in the marketplace, leaving a trail of wasted time and resources. Sometimes, the idea is not that good from the start or lacks proper validation before a go-to-market strategy is crafted. Author: Lana Klein. read more

Engineering 120

Engineering Analytics Research Resources 120

Sales Training Connection

AUGUST 10, 2015

Sales Mastery 2015. If a company is going to among the winners in today’s disruptive market, they will not only need a sales team that is better at doing what they are doing, but one capable of doing something different. First, focus on how customers are buying in today’s market. ©2015 Sales Momentum, LLC. Positivity.

Hiring 50

Hiring Face-to-face Survey Sales Coaching 50

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Steven Rosen

MAY 10, 2017

In 2016 only 1/3 of sales managers received any training on hiring vs 49% in 2015. If your company is not investing in your development you should either leave or take the initiative to seek out resources. There are so many FREE sales management resources available on the web. The problem is you need to seek them out.

Webinar Metrics 260

Webinar Metrics Sales Management Hiring Training 260

Sales and Marketing Management

JANUARY 20, 2020

Forrester analyst Andy Hoar didn’t mince words when he spoke at the 2015 Forrester Sales Enablement Forum. Reps aren’t disappearing; instead, they’re transitioning into the value-added resources their business customers need. He told the audience about his research and his expectation that out of the then 4.5

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

criteria for success

DECEMBER 14, 2022

Network and Market Yourself Appropriately. Take some time to analyze your business networking in 2015, and use that information to develop a plan for 2016. I hope these networking tips are helpful as you close out 2015 and look ahead to the coming year! Are they having any holiday parties or events? What events will you attend?

Networking 98

Networking Referrals How To Meeting 98

The Pipeline

SEPTEMBER 15, 2014

In the discussions leading up to the event we wanted to deliver something of substance, people can put into practice right away in almost every market segment, and something that would have impact now, before the end of the year. We each presented three things you can do to close the year strong. What’s in Your Pipeline? Tibor Shanto .

Outsourcing Services 306

Outsourcing Services Closing Hiring Social Selling 306

Score More Sales

OCTOBER 30, 2014

Heading into 2015, there is no excuse for a poor company presence online because you simply cannot afford to ignore it. Midsized companies who have not invested in resources to enhance and improve your online brand are leaving money on the table. Inbound Marketing. What is your plan to grow and improve your presence in 2015?

Company 215

Company Trade Show Engineering Ideal Customer Profile 215

Zoominfo

OCTOBER 19, 2021

Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. What you see in ZoomInfo today is a lot of the vision that I had for DiscoverOrg in 2015, 2016, but I never built a good enough engineering and product team to make that vision come to life,” Schuck said.

Engineering 130

Engineering Hiring Software Software 130

Vendor Neutral

JULY 30, 2021

Tom Pisello, Mediafly Tom Pisello is a thought leader and author on sales and marketing effectiveness, as well as a serial entrepreneur. Prior to that, he led Mid-Market Sales and Sales Development teams in the B2B Data Services space helping sales and marketing teams optimize their go-to-market plans. Our Panelists.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

No More Cold Calling

SEPTEMBER 8, 2016

If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. billion people are online, according to a 2015 report by the International Telecommunication Union. Ian Moyse, an executive sales leader in the U.K.

Social Media 120

Social Media Ideal Customer Profile Telecommunications Hiring 120

Sales and Marketing Management

DECEMBER 30, 2014

Issue Date: 2015-01-01. At first blush, Laurie Ruettimann is a former corporate human resources director who uses her brassy blog (LaurieRuettimann.com) to upbraid the women (yes, they are still predominantly women) who continue to fight the HR fight in cubicles around the world. Author: Staff. First impressions aren’t all wrong.

Resources 120

Resources 120

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

Pointclear

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Account-Based Marketing (ABM) is hot right now, and the responses I received were excellent.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Lead Rank 100

Crunchbase

MARCH 3, 2020

From recruitment and onboarding, to training and skills development, venture capitalists are pouring millions into each sub-sector of human resources (HR). The startup was founded in 2015 but recently raised $7 million in seed investment. Technology is disrupting every step of an employee’s journey.

Outsourcing Services 113

Outsourcing Services Scale Retention Software 113

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos. The Social 3.0

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Partners in Excellence

DECEMBER 4, 2015

Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. Coincidentally, I read a research report on The State Of Email Marketing 2015.

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

BuzzBoard

DECEMBER 18, 2023

While this may yield immediate successes, it’s often vulnerable to the slightest breeze of market changes or evolving consumer preferences. Not Recognizing and Responding to the Market Shifts Consumer behaviors evolve. Underlying market dynamics that agencies have built their business upon start to shift.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Funnel Social Media 52

Hubspot Sales

MAY 3, 2021

As the recent COVID-19 pandemic has changed the market and consumer behavior, Castleman emphasizes these shifts and explains how salespeople can use these new challenges to become more resilient, creative, and flexible. Black Business Secrets (500 Tips, Strategies, and Resources for the African American Entrepreneur).

Scale 126

Scale Sales Enablement Face-to-face Margin 126

Sales and Marketing Management

MAY 20, 2019

According to a 2015 RAND report, 69% of employers with 50 or more employees offer a wellness program. Quality of programming – Resources must be spent on creating top-notch initiatives that people want to engage with?—?not You are essentially going to market with your employee population. A wave of wellness.

ROI 257

ROI Incentives Incentive Study 257

Bernadette McClelland

FEBRUARY 18, 2018

I was fortunate in that my husband built mine for me (Sales-Meetings.com), we were early adopters of autoresponders for newsletters and before permission marketing, my database was fairly large purely because I was speaking where-ever I could – some would say, even at the opening of an envelope. That it was my turn to take my turn.

Meeting 294

Meeting B2B Sales Leadership Sports 294

Fill the Funnel

DECEMBER 24, 2014

Video and visuals are going to become even more important in sales and marketing in the months ahead. The first one is Big Data, Analytics and the future of Marketing and Sales , currently free on Amazon as of this writing. I wish you the very best this holiday season and throughout 2015. Let me know in the comments area below.

Top of Funnel 110

Top of Funnel Funnel Data Video 110

DiscoverOrg Sales

OCTOBER 23, 2016

Sales departments are becoming technology buying centers and beginning to rival their marketing and IT counterparts. Compare that to Marketing tech stacks: an Econsultancy report from 2015 cited that half of the respondents were using 21 technologies in their Digital Marketing stack. Click To Tweet. The HR Dataset.

Tools 120

Tools Lead Rank Lead Scoring Scale 120

Cincom Smart Selling

MARCH 30, 2016

I’ve been in marketing doing just that for most of my professional career. Doesn’t he know what marketing is? Maybe we marketing geniuses are not getting the job done. Marketing spends a lot of time and effort crafting direct-selling product collateral, web pages, campaign support materials, white papers and blog posts.

Marketing 72

Marketing Demographics Collateral Discount 72

SugarCRM

FEBRUARY 3, 2020

We worked with Smart Insights to understand the state of marketing automation within business. How do you rate the overall effectiveness of Marketing Automation in your business? In 2015, we found that about 24% were not using marketing automation, which had dropped to 18% in 2016. Number of Respondents.

Survey 26

Survey Lead Rank Lead Scoring Marketing 26

Zoominfo

MARCH 2, 2022

Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Will this software improve our user experience and apply to sales, marketing, or recruiting? And lastly, our sales team is incredibly specialized and we’ve developed “one of the most efficient go-to-market motions in the world.”

How To 100

How To Software Software Scale 100

Crunchbase

MARCH 1, 2023

Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Pointclear

JULY 7, 2015

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? The No Marketing Strategy Approach.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Sales Hacker

AUGUST 2, 2019

If you only had 90 days to penetrate the market and produce sales, what would you do? While you could come up with a complicated plan that won’t deliver results for half a year or more, you can get better results, faster, by implementing a DRIP Marketing Plan. DRIP: The Secret to Reliably Penetrate the Market.

Penetration 68

Penetration Industry Buying Cycle Marketing 68

Hubspot Sales

NOVEMBER 9, 2020

Instead, as your prospect moves through the funnel, provide resources and guidance as they attempt to solve a complicated business problem. Salespeople usually won’t get involved in the awareness stage, since marketers generally control lead nurturing at this point. Always be helping. Why Should You Always Be Helping?

Closing 144

Closing Decision Maker Top of Funnel Scale 144

SalesLoft

MARCH 24, 2015

#TOPOsales pic.twitter.com/SH0nzXJUCz — Salesloft (@Salesloft) March 18, 2015. Here are some of the key tweetable takeaways from the live webinar: First, map your process to your market and your buyer. TOPO (@topohq) March 18, 2015. TOPO (@topohq) March 18, 2015. Salesloft (@Salesloft) March 18, 2015.

Top of Funnel 52

Top of Funnel Sales Process Webinar Metrics CRM 52