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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process. Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike.

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Only 2% of B2B Marketers are Using Marketing Automation to its Full Capacity

Pipeliner

For both B2B and B2C marketers, marketing automation is an essential commodity. The survey was originally conducted in 2016 with 433 respondents and again in 2019 with 308 respondents. The survey was originally conducted in 2016 with 433 respondents and again in 2019 with 308 respondents. To view the full study click here.

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This is Rainmaker 2016: Gary Vaynerchuk on Day Trading Attention and Building Businesses

SalesLoft

Day 2 of Rainmaker 2016 is about to wrap, and in case you missed it, we’ve been live blogging the keynotes , panels , and breakout sessions throughout the event. And he’s here with us at Rainmaker 2016. No matter how good tools set you up — if it’s automated, its AUTOMATED. Intent matters. Old habits die hard.

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

But unless you’re directly working on AI, your ideas of AI likely come from watching IBM Watson beat the Jeopardy world champions in 2011 – or when, in 2016, Google’s AlphaGo defeated a world champion at the ancient Chinese game of Go. This famous chart from 1957 is still relevant in explaining the adoption of new innovations today.

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5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. Sales Follow-Up Tactic #4: Video.

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The Ultimate Guide to Direct Mail

Hubspot Sales

It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. In 2016, direct mail received a 5.3% To borrow this idea, come up with a toy or tool related to your product or value prop.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.