article thumbnail

Not Just For Kids: How Gamification Can Help Fill Your Channel Pipeline

Sales and Marketing Management

Issue Date: 2016-07-25. Author: Lynn Smith, COO, Focused Impressions. Teaser: Gamification has taken the business world by storm. It's the concept of injecting competitive elements of games into non-game environments to increase user engagement and drive results.

Channels 139
article thumbnail

The Web Is Not A Distribution Channel

Sales and Marketing Management

Issue Date: 2016-02-01. Author: Henry Nothhaft Jr. Teaser: The appetite for content, whether it’s videos, blogs, articles, reports or whitepapers, is increasing faster than most businesses can handle. Any sales enablement strategy is destined to fail unless there’s a plan in place to match content supply to demand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Click To Tweet. Encourage self-guided training.

article thumbnail

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty creating a consistent, multi-channel customer experience. Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Difficulty creating a consistent, multi-channel customer experience was a pain point for 48% of organizations are experiencing pain related to in Q3, 2017.

Trends 184
article thumbnail

Measuring Channel Marketing ROI is Easier With the Right Tools

Sales and Marketing Management

Issue Date: 2016-02-29. Author: Mike Reilly. Teaser: Is there any truth at all when it comes to knowing exactly what marketing efforts are driving your revenue growth - if any? The answer lies in adopting three key actions when assessing the ROI of your marketing efforts.

ROI 120
article thumbnail

How to Use Your Business Data Better in 2016 Part 1

Increase Sales

My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting. In 2016, I have decided to share this business data with you respective to downloads (quarterly) and blog postings (monthly).

Data 70
article thumbnail

Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. According to a Return Path study last year, analyzing 27 Billion emails sent by Americans between May 2016 and April 2017, 55% were opened via a mobile device.