The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
Pointclear
AUGUST 18, 2015
Increased spending on lead generation. Invested in content generation. Purchased technology to score and nurture leads. It is a deep dive into key areas of your process: Lead and demand generation. Do you have a defined process for the sales team to follow while engaging a lead? Data quality.
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