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How B2B Buyers Search for Tech Solutions

Tenfold

There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.

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How to Generate Revenue with Interactive Content

Highspot

A study from Microsoft points out that the average attention span of consumers is about eight seconds. The CMI/Ion Interactive study indicates this format had the highest growth in usage from 2016 to 2017. In this way, interactive content encourages engagement from the start.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Julie Maresca is the Head of Enterprise Sales for North America at Slack and has been with Slack since 2016. She studied Art in college but never doubted having a career in sales since she has had a sales quota since she was 15 years old. Get training to fill in the gaps – everybody has areas where they need help. Julie Maresca.

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