Sales and Marketing Management

MAY 8, 2016

Issue Date: 2016-05-09. Teaser: The good news for sales enablement executives is that the critical knowledge and expert resources are all there. The challenge is to enable this content in a way that effectively embeds it in the minds of the recipients. Author: Joe Moriarty.

Sales Enablement 120

Sales Enablement Resources Sales 120

BrainShark

MAY 10, 2016

Heading to Nashville for SiriusDecisions 2016 Summit? You’re among good company! . More than 2,500 attendees representing some of the most innovative B2B brands, are expected, and Brainshark is thrilled to be a premier sponsor.

Sales Enablement 62

Sales Enablement B2B Company Sales 62

Sales and Marketing Management

NOVEMBER 2, 2016

Issue Date: 2016-11-01. Author: Bryon Matthews. Teaser: There’s a fine line between winning and losing. Victory can be decided in the small details others often overlook or deem unimportant. Not paying attention to those details can cost you. There’s a fine line between winning and losing.

Sales Enablement 136

Sales Enablement Sales 136

Membrain

SEPTEMBER 27, 2017

Sales enablement is a hot topic at the moment, and a key priority for many sales organizations. According to the CSO Insights 2016 Sales Enablement Optimization Study, 32.7% of surveyed organizations had a sales enablement function in 2016 (up from 25.5% in 2015), but only 5.2%

Sales Enablement 65

Sales Enablement Survey Study Industry 65

Miller Heiman Group

MARCH 6, 2018

A majority of sales and service organizations now have dedicated staff and programs for sales enablement. But CSO Insights research shows that despite increased adoption, many organizations still aren’t seeing optimal results from their sales enablement investments. Sales Enablement Goes Mainstream.

Sales Enablement 72

Sales Enablement Ideal Customer Profile How To Face-to-face 72

Showpad

JUNE 7, 2019

Sales effectiveness overview. According to CSO Insights’ 2016 Sales Performance Optimization Study, increasing sales effectiveness was the second highest priority for sales executives. But what does sales effectiveness actually mean? Want to gauge your sales team’s effectiveness?

Sales Enablement 69

Sales Enablement Lead Rank Energy eBook 69

BrainShark

AUGUST 22, 2016

Sales enablement roles are becoming increasingly prevalent, with CSO Insights 2016 Sales Enablement Optimization Study reporting 46 percent of companies enacting a formal sales enablement vision or c

Sales Enablement 62

Sales Enablement Study Report Sales 62

BrainShark

SEPTEMBER 21, 2015

In a recent podcast for Sales Benchmark Index, Greg Alexander spoke with Gartner’s Lisa Redekop about her approach to sales enablement, and advice others should consider when planning for 2016.

Sales Enablement 62

Sales Enablement Sales 62

Mindtickle

MARCH 21, 2017

This post is based on a webinar on the secret to building a sales enablement powerhouse. Procore was featured on Forbes Next Billion-Dollar Startups 2016 and reached unicorn status on Dec 2016. Three challenges triggered Procore’s need for sales enablement. You can listen to the entire webinar here.

Sales Enablement 52

Sales Enablement Conversion Hiring Webinar Metrics 52

Mindtickle

MARCH 21, 2017

This post is based on a webinar on the secret to building a sales enablement powerhouse. Procore was featured on Forbes Next Billion-Dollar Startups 2016 and reached unicorn status on Dec 2016. Three challenges triggered Procore’s need for sales enablement. You can listen to the entire webinar here.

Sales Enablement 52

Sales Enablement Conversion Hiring Webinar Metrics 52

Allbound

DECEMBER 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Organize your assets. Click To Tweet.

Channels 57

Channels Sales Enablement Top of Funnel Vendor 57

DocSend

MARCH 16, 2018

Sales enablement is a rapidly growing trend, with the potential to significantly transform business results for the better. Yet, some business leaders continue to resist the trend, while others remain unsure of the ways in which a sales enablement initiative can benefit their organization. In 2016, 60.7%

Sales Enablement 68

Sales Enablement Strategy Hiring Quota 68

Mindtickle

APRIL 4, 2018

And, Aberdeen Research found that “All-in” sales enablement practitioners experienced 56% greater annual revenue growth when compared to all others. All-in” practitioners included content, technology, and training-based approaches in their sales enablement programs. Facilitates sales readiness.

Sales Enablement 52

Sales Enablement Hiring Face-to-face Sales Cycle 52

Mindtickle

APRIL 4, 2018

And, Aberdeen Research found that “All-in” sales enablement practitioners experienced 56% greater annual revenue growth when compared to all others. All-in” practitioners included content, technology, and training-based approaches in their sales enablement programs. Facilitates sales readiness.

Sales Enablement 52

Sales Enablement Hiring Face-to-face Sales Cycle 52

Mindtickle

MAY 25, 2016

This session at SiriusDecision Summit 2016, titled “Sales Effectiveness: Enablement,” was part of their ‘foundations’ series at the event and so far one of the best I attended. If you’re interested in learning more about modern sales enablement, read on here. Sales enablement helps strategy become action.

Sales Enablement 52

Sales Enablement Face-to-face Sales Talent Lead Rank 52

Mindtickle

MAY 25, 2016

This session at SiriusDecision Summit 2016, titled “Sales Effectiveness: Enablement,” was part of their ‘foundations’ series at the event and so far one of the best I attended. If you’re interested in learning more about modern sales enablement, read on here. Sales enablement helps strategy become action.

Sales Enablement 52

Sales Enablement Face-to-face Sales Talent Lead Rank 52

Showpad

APRIL 15, 2019

You may notice more and more people with “sales enablement” in their job titles?in in fact, that number has nearly doubled since 2016. These sales enablement professionals are given a tall order: implement change within the sales organization and prove value to leadership and reps. Who owns sales enablement?

Webinar Metrics 45

Webinar Metrics Sales Enablement Scale Hiring 45

SalesLoft

JUNE 12, 2017

Sales enablement is one of these strategies. What is Sales Enablement? The research firm Forrester may have the best description I’ve seen for sales enablement. Sales enablement is becoming more defined and more prevalent all the time. Sales enablement matters.

Sales Enablement 52

Sales Enablement Tools Distribution Face-to-face 52

Allego

FEBRUARY 3, 2022

A company might have sales reps who individually sell well. But without a sales enablement strategy, it won’t become a growth company. Daniel Perry, Managing Director-Sales Excellence at The Riverside Company, has witnessed this firsthand. Transforming Sales and Marketing.

Revenue 116

Revenue Ideal Customer Profile Strategy Buyer Persona 116

Sales Training Connection

MARCH 28, 2016

Over the last several years Sales Enablement has moved to center stage as a topic of attention in the world of sales. Inside organizations, the conversation about Sales Enablement is usually played out in conjunction with doing something about the historical finger pointing between Sales and Marketing.

Sales Enablement 50

Sales Enablement Relationals Exact Sales Leadership 50

Bigtincan

DECEMBER 21, 2016

2016 was a banner year for the sales enablement industry. As the year winds down and we move into the holiday season, it’s a good time to think about the challenges and opportunities 2017 will hold. But often the best way to predict the future is to look to the past. Around the world, companies of […].

Sales Enablement 40

Sales Enablement Industry Opportunity Sales 40

BrainShark

MAY 31, 2016

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Sales Enablement 87

Sales Enablement Sales 87

BrainShark

SEPTEMBER 30, 2016

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Inbound 126

Inbound Report Sales Enablement Sales 126

Sales and Marketing Management

JANUARY 31, 2016

Issue Date: 2016-02-01. Any sales enablement strategy is destined to fail unless there’s a plan in place to match content supply to demand. Any sales enablement strategy is destined to fail unless there’s a plan in place to match content supply to demand. Author: Henry Nothhaft Jr. read more

Distribution 120

Distribution Channels Sales Enablement Report 120

Sales and Marketing Management

DECEMBER 19, 2016

Issue Date: 2016-12-19. Author: Mike Kunkle, senior director of sales enablement, Brainshark, Inc. Teaser: Many companies trying to improve sales productivity are going about it the wrong way. Rep training is only part of the picture.

Coaching 120

Coaching Training Sales Enablement Sales 120

The ROI Guy

MARCH 1, 2016

- You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. Percent in 2016 Gartner Says Worldwide IT Spending to Decline 5.5% Percent in 2016 Gartner Says Worldwide IT Spending to Decline 5.5% Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

ROI 53

ROI Decision Maker Proposal Forecasting 53

Sales and Marketing Management

JULY 24, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives among this demographic like travel, sales leaders can improve their incentives programs for younger employees by embedding a sense of purpose into their sales outreach. . Boost Sales Enablement with a Meaningful Prospecting Gift.

Incentives 227

Incentives Incentive Motivation Demographics 227

DocSend

MARCH 16, 2018

Sales enablement is a rapidly growing trend, with the potential to significantly transform business results for the better. Yet, some business leaders continue to resist the trend, while others remain unsure of the ways in which a sales enablement initiative can benefit their organization. In 2016, 60.7%

Sales Enablement 40

Sales Enablement Strategy Hiring Quota 40

Sales and Marketing Management

MARCH 4, 2016

Issue Date: 2016-03-04. Author: Mike Kunkle, senior director of sales enablement, Brainshark, Inc. Teaser: All companies want to be in the sales generation business – but on National Salesperson Day, it’s an opportune time to ask yourself: are you actually and unwittingly in the sales prevention business?

Sales Enablement 120

Sales Enablement Opportunity Sales Company 120

Sales and Marketing Management

JUNE 8, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives like travel among this demographic, sales leaders can improve their incentive programs for younger employees by embedding a sense of purpose into their sales outreach. Boost Sales Enablement with a Meaningful Prospecting Gift.

Incentives 227

Incentives Incentive Motivation Demographics 227

Bigtincan

OCTOBER 3, 2016

Mark your calendar for Thursday, October 6th, when you’ll learn how to empower field sales and service teams with successful, repeatable behaviors with Bigtincan at Dreamforce 2016.

Sales Enablement 40

Sales Enablement Field Sales Course Sales 40

BrainShark

MAY 31, 2016

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Sales Enablement 115

Sales Enablement Marketing Sales 115

No More Cold Calling

JULY 13, 2017

In a sales context, coaching is a leadership skill that draws out a salesperson’s full potential by getting them to focus on the right activities and to improve the related behaviors that lead to the desired results, based on structured coaching conversations.

Account 287

Account Referrals Cold Calling Ideal Customer Profile 287

Mindtickle

MAY 2, 2018

Plus, according to CSO Insights 2016 Sales Enablement Optimization Study, only 49% of study participants had Sales Enablement Content Management solutions with adoption rates of 76% […]. The post Simplifying Sales Content Management appeared first on MindTickle.

Study 74

Study Sales Enablement Research Sales 74

Showpad

SEPTEMBER 28, 2017

They’re more informed, have higher expectations and don’t value conversations with sales anymore. Most sales teams are not ready for this transformation. In fact, they’re struggling to be successful, with over 50% of B2B salespeople not achieving their quota in 2016 ( CSO insights ).

Top of Funnel 40

Top of Funnel Ideal Customer Profile Sales Enablement B2B 40

No More Cold Calling

FEBRUARY 15, 2018

Layered on top of these activities are a myriad of sales enablement and social selling tools—all of which are intended to help salespeople with effective prospecting and, in turn, generating qualified sales leads. percent of firms identified this sales execution challenge. In 2016, it was 53.3 In 2015, 43.6

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Sales and Marketing Management

MAY 3, 2018

Remember, not all sales calls have to be about sales; use this time to discover more about a prospect’s challenges and tailor your message in real-time to better show how you can help. According to a 2016 Reuters article, an online survey of 400 U.S. Consider opening the door with a “cold email” first.

Cold Calling 220

Cold Calling Survey Education Research 220