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The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

Jacqueline Hinman, former CEO at CH2M Hill — a construction and engineering firm that Jacobs Engineering Group acquired in 2017 for $3.27 billion — noted an incident early in her career in the 1980s when she sat down for a review at another construction company. the Denver Post reported at the time.

Promotion 232
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The Handshake That Can Rock the World: Sales and Marketing Unite

Sales and Marketing Management

Here’s what two industry leaders who excel at their craft have to say on the forces of data, parlaying their experience to expand on what has proven constructive and valuable for sales and marketing. Volpe and Kosoglow will be among more than 25 expert speakers at the ZoomInfo 2017 Growth Acceleration Summit in Boston, Sept.

Marketing 174
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New Study Indicates Men are Scared to Mentor Women: Why This is a Step in the Wrong Direction

Zoominfo

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . Consider training employees on topics related to building trust, respecting boundaries, and offering constructive feedback. . Who will mentor who?” Why not yours?

Study 167
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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

This is likely an initial reaction to controversial tax cuts passed at the end of 2017. In B2B sales, it’s time. Construction. Logistics/Transportation. The top three most-prospected-to industries are all in the financial sector. In real estate, the secret ingredient is location. AdobeSystems. ComputerSoftware. Restaurants.

Company 156
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Meet the Spiff Team: Chapter Six

The Spiff Blog

Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual.

Meeting 75
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How to Use Value Propositions Early in the Sales Cycle: Flexible Case Studies Drive More Qualified B2B Sales Opportunities

LeveragePoint

These concerns are consistent with 2017’s results and are problems for B2B sales teams working their way through all stages of their sales cycles. Often enough, Value Propositions are not constructed with enough flexibility for how your sales teams have conversations. It is a Value Proposition design problem.

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9 Sales Trends to Watch for in 2018

Circleback

2017 is finally over. Most B2B organizations are now working on their new year’s strategy. More acquisitions and partnerships, an increased role of AI and automation, a rising millennial workforce, and higher costs of customer acquisition are all making the B2B space highly unpredictable and competitive.

Trends 20