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Meet the Spiff Team: Chapter Six

The Spiff Blog

She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual. More recently Byron was the general manager of a hardware/software tech company before founding two companies in the construction industry.

Meeting 75
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How to harness intelligence and insight to remain relevant in an oversaturated market

Artesian Solutions

In 2017 the Boston Consulting Group found that 85 percent of executives believed AI will allow their companies to obtain or sustain competitive advantage. Predictive analytics open up the opportunity understand where the customer journey will go next, and machine learning enables the construction of predictive models from data insight.