Account Based Marketing for Lead Development Quality, Not Quantity
Sales and Marketing Management
MAY 14, 2017
And it’s social media which is providing the richest channels for this new lead generation, as well as the best methods for reducing sales cycles and improving conversion rates. So, choose your channels wisely. With an ABM methodology, personnel in marketing work in tandem with those in sales to identify key prospects, and then together construct personalized programs and messages targeted to specific accounts.