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Building an Effective Lead Management Process for High-Growth Sales

Velocify

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. Last year, our sales and marketing teams aligned on a high-growth strategy for 2017. Optimization of Channels and Campaigns.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Michael Cotoia, CEO, TechTarget.

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Have You Heard of PRM? You Will Now – Allbound is Taking Off

Allbound

Allbound tripled Annual Recurring Revenue (ARR) in 2017, with well over 100 customers now, and we are on pace to have a record Q1 in 2018. Some of the leading companies in the world have chosen Allbound as their PRM vendor to deliver real value for their channel partners, resellers and distributors.

Scale 48
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Have You Heard of PRM? You Will Now – Allbound is Taking Off

Allbound

Allbound tripled Annual Recurring Revenue (ARR) in 2017, with well over 100 customers now, and we are on pace to have a record Q1 in 2018. Some of the leading companies in the world have chosen Allbound as their PRM vendor to deliver real value for their channel partners, resellers and distributors.

Scale 48
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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. YoY Increase in CAC leading to increased reliance on channel partnerships.

Trends 96
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How to Generate Revenue with Interactive Content

Highspot

This is the key to its success, making it an invaluable strategy for marketers searching for ways to engage customers using digital channels. The CMI/Ion Interactive study indicates this format had the highest growth in usage from 2016 to 2017. In this way, interactive content encourages engagement from the start.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

million in 2015 to well over $35 million by 2017. Therefore, you should conduct tests to determine which topics, content types, tone of voice, images and so on work best for you on each channel. Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise.