The Handshake That Can Rock the World: Sales and Marketing Unite
Sales and Marketing Management
JULY 25, 2017
At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. But the data I care about unites sales and marketing through a unified approach to achieving the objectives of both. Cohesion Isn't an Option.
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