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Year-End Roundup: Top 10 Most Popular Blogs of 2017

DiscoverOrg Sales

Check out our most-read and most-shared blogs from 2017! The story of how DiscoverOrg acquired RainKing, our biggest competitor (who once showed our CEO and co-founder the door), was definitely the year’s biggest headline at our offices. 2017 has been the Year of the Data Breach. DiscoverOrg saw it coming.

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What Happened to Brand Ambassadors?

Zoominfo

Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.” Source: ZoomInfo. Then, things took a turn. The Fall of the Brand Ambassador. Source: ZoomInfo.

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9 Amazing Sales Memes To Celebrate the End of 2017

Hubspot Sales

The end of 2017 is mere days away. Perhaps your manager hasn’t revealed them yet, but next year’s sales targets will definitely be more aggressive than this year’s. I hope you have a happy holiday and end 2017 with a bang. This year, like most years, has been a roller coaster of emotions. The beauty of it all? 3) The outlier.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?

Pointclear

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads. They should, but mostly don’t.

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Sales Enablement Definitions for Taste

The Ultimate Sales Executive Resource

From a peek preview of CSO’s insights forthcoming Sales Enablement Report 2017, I have retained that 59% of the respondents claim to have some form of Sales Enablement. A search on LinkedIn for people having sales enablement skills - done on September 27, 2017 - produced 293 300 results. At the recent Sales 3.0

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How to Build a Sales and Marketing Engine

Sales and Marketing Management

Issue Date: 2017-04-05. Clear definitions, expectations and responsibilities help to rid businesses of the misalignment between sales and marketing. Clear definitions, expectations and responsibilities help to rid businesses of the misalignment between sales and marketing. Author: Ben Cotton. read more

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A Sales Ops Playground: Dreamforce 2017

InsightSquared

A Sales Ops Playground: Dreamforce 2017. There’s definitely a certain type of person that’s drawn to the sales operations role — they’re intellectually curious and natural problem solvers and helpful while also possessing a vulnerability that comes with the insatiable drive to improve.