Miller Heiman Group
MAY 25, 2018
Whether it’s branding, demand generation or website creation, marketing is all about content. That’s just one of the interesting findings from our 2017 Sales Enablement Optimization Study that we cite in our new book, “ Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force. ”
Mereo
JUNE 24, 2021
A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% in 2017 to 32.4% The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. To read the full report click here.
Miller Heiman Group
APRIL 18, 2018
Our 2017 enablement study found that organizations that actively targeted sales managers with enablement services, and more specifically, coaching services aligned to the overall enablement framework, could improve win rates for forecast deals by 28%. Omitting managers as a target audience for enablement would be a mistake.
Sales and Marketing Management
MAY 14, 2018
InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. Our next step was to do a quantitative study. You’re likely familiar with SiriusDecisions’ Demand Waterfall, a decade-old concept.
Sales Hacker
DECEMBER 8, 2017
The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Yeah, sales SaaS got out of hand in 2017. Facing the Reality of A.I.
Highspot
AUGUST 18, 2020
A study from Microsoft points out that the average attention span of consumers is about eight seconds. The CMI/Ion Interactive study indicates this format had the highest growth in usage from 2016 to 2017. In this way, interactive content encourages engagement from the start.
Expert insights. Personalized for you.
68 
Let's personalize your content