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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Data vendors: FactSet, Morningstar, Google AdWords. Sales readiness: Brainshark, MindTickle. Content management systems: Box, DropBox, OneDrive, Google Drive. Industry News.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

To better understand what marketing automation users feel their platforms are missing, in partnership with Heinz Marketing , we conducted a survey over 11 days in October 2017. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

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How Enterprises Are Adopting Social Selling

Tenfold

According to a May 2017 Forrester Consulting survey (done for Hootsuite), there is a general discontent with how typical salespeople conduct selling. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities.