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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Lead nurturing triples marketing's ROI, but only if done properly.

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A CEO Mind-shift for Scaling Growth: An Interview with Henry Schuck

DiscoverOrg Sales

What started as a couple of college friends with an idea has grown over the years from 4 employees, to 20, to over 500 as of this writing – with revenue growth of over 50% from 2016 to 2017. Henry : Before we acquired Rainking [a DiscoverOrg competitor, acquired in August 2017] , the board would tell me to be more strategic.

Scale 113
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Companies Must Care How Revenue is Earned

Pipeliner

Few realize that some bucks are toxic, though I’m certain that the CFO’s at 21st Century and VW have already experienced that epiphany. On April 3, 2017, Forbes published an editorial stating that O’Reilly’s job was “safe” at Fox News. We refer to it with a catch-all: “The Top Line.” In other words, “a buck is a buck.” The reason?

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