Chorus.ai

DECEMBER 18, 2020

I first came to know about this technology in 2017 as a CRO when one of my team leaders brought it to my attention. As an example, top performers were discussing price about halfway through the discussion, whereas lower performers either brought it up too early in the discussion or frustrated prospects by avoiding answering these questions.

Conversion 118

Conversion Churn Face-to-face Segment 118

Close.io

JANUARY 7, 2019

In this guide, I’m sharing every lesson I’ve learned, from what you need to do pre-launch, to how to succeed on launch day and maximize the days, weeks, and months that follow. Give your marketing team the same opportunity as your product team to listen to users, soak up that information, iterate, and test. Pre-launch plan checklist.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Close.io

JANUARY 7, 2019

In this guide, I’m sharing every lesson I’ve learned, from what you need to do pre-launch, to how to succeed on launch day and maximize the days, weeks, and months that follow. Give your marketing team the same opportunity as your product team to listen to users, soak up that information, iterate, and test. Pre-launch plan checklist.

Strategy 64

Strategy How To Top of Funnel Follow-up 64