The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow
Cience
APRIL 2, 2020
However, according to Paul Koks and Online Metrics , direct traffic over 20% is a sign of incorrect Google Analytics settings. Its share in overall traffic is decreasing as Google finds new ways to attribute traffic (e.g., the email share) and marketing professionals are learning to set Google Analytics accordingly.
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