article thumbnail

10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

The Incentive Research Foundation (IRF), a private not-for-profit foundation that focuses its initiatives on pragmatic research highlighting the premise and the power of incentive and motivational programs, issued a list of 10 incentive travel facts to commemorate Global Meetings Industry Day. 38 percent of all U.S.

Travel 194
article thumbnail

Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Correct Course Now: 10 tips to keep 2017 on track

Sales and Marketing Management

Even if you started 2017 with specific, measurable goals, what happens when you fall behind? A common problem across sales and marketing execution is failing to address customer needs, outcomes and pain points. Even organizations with the best of intentions (with established personas, marketing-written sales templates, etc.)

Course 120
article thumbnail

Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

article thumbnail

Choice: The Key Ingredient In Your Incentive Program

Sales and Marketing Management

Issue Date: 2017-02-13. Author: Craig DeWolf. Teaser: People like to be in charge of their own decisions. That holds true in the programs designed to motivate their work performance as much as anywhere else. People like to be in charge of their own decisions. read more

article thumbnail

AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S.

article thumbnail

Serving Others Never Goes Out of Style

Sales and Marketing Management

Helping others as a team is invigorating and bonding, which is why corporate social responsibility (CSR) continues to be a popular component of offsite meetings and incentive travel programs. Comparing the results from 2015/2016 with 2017/2018, CSR is actually up two points across all regions.