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Marketing Leadership: Top 10 B2B Marketing Articles of 2017

SBI Growth

We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with. What’s unique about this top 10 list?

Marketing 165
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2017’s Top 4 Sales Trends

Sales and Marketing Management

Author: Kate Kirby, Content Strategist and Marketer at Conga “Sell more. Surely you heard some variation of that directive during 2017 sales kickoff season. While it certainly doesn’t work for every industry, the enterprise approach, aka “partnership selling,” is a trend that will continue to grow in 2017 and beyond.

Trends 146
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Make Your Number in 2017

SBI Growth

How are you going to make your revenue growth goal for 2017? You have a lot on the line and no time to waste. You don’t know, do you? The new year has yet to begin but you’re already worried.

Revenue 139
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Best of 2017: Top 10 Blog Articles of the Year

SBI

The Sales Tech space has grown dramatically as evidenced by the publication of our 2017 Sales Tech Landscape with 500 solutions. Here are some of Smart Selling Tools stats for 2017: Published over 100 articles on our blog. Published the Top Sales Tools of 2017 Guide. Published the Top Marketing Tools of 2017 Guide.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Year-End Roundup: Top 10 Most Popular Blogs of 2017

DiscoverOrg Sales

An acquisition, sales and marketing tips, and thought leadership that often bucks the trend. Check out our most-read and most-shared blogs from 2017! If you rely on email for sales and marketing, it might be reassuring to know that cold email isn’t usually considered SPAM … except when it is. DiscoverOrg saw it coming.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Marketing Pipeline. Advanced lead-generation programs (which include nurturing) produce an average 15% lead rate—three times higher. True Nurture Opportunities.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.