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How To Know If You Are A Story Teller or A Story Seller

Bernadette McClelland

This is an area that salespeople revel in. 2017’ Image courtesy of Dmitry Ratushny. Here are his three and my fourth: LOGOS. This includes the facts, the figures, the statistics, the specs, the bits and bytes and speeds and feeds. They love having conversations around the logic behind their idea, product or service.

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A front-row seat at a failed business experiment

Sales and Marketing Management

Her book, “The Kingdom of Happiness: Inside Tony Hsieh’s Zapponian Utopia,” is a tell-all revelation of what it’s like when a billionaire has the charisma to recruit hundreds of people into his grand experiment, yet ultimately lacks the leadership to help anyone achieve the overall objective. Can you explain?

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State of the Industry: How the Sales Enablement Market Has Evolved

Allego

This revelation caused the definition of sales enablement to change, led to a revolutionary new way of learning, and pushed the sales enablement market in a new direction. Because I was rattling the cage in 2015, in 2016, in 2017, saying, “We’ve got to do content. They need a comprehensive sales enablement platform.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

And basically, the first time you write a song on an acoustic guitar, which is where I write my songs, you hear it’s sort of like a revelation. I was at that one company for, I believe, 16 years, which to people would scream that’s absolutely crazy now, given how things are today.

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