DiscoverOrg Sales

FEBRUARY 21, 2019

A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). According to the same survey, sales and marketing teams that have a SLA in place experience: higher ROI from inbound marketing. sales teams more likely to grow.

ROI 171

ROI Survey Webinar Metrics Channels 171

SalesLoft

DECEMBER 28, 2016

From new advances in product and technology, to exciting sales events on the horizon, 2017 is sure to be abuzz with innovation, collaboration, and thought-leadership across the board. Get a head start by checking out these 11 tips to get the best ROI on your event sponsorships. Visit the event site here. Revenue Summit.

Conference 52

Conference Scale Hotels Demand Generation 52

DiscoverOrg Sales

JANUARY 1, 2018

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Old and/or inaccurate data topped the list of pain points In Q3 2017, with over half (56%) of all organizations experienced pain related to impeding the effectiveness of marketing operations. Marketing CRM solutions.

Trends 184

Trends Advertising Advertising Survey 184

SalesLoft

DECEMBER 7, 2016

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? Thanks to gamification software, your sales team can engage in friendly competition that improves your ROI.

Software 52

Software Software Top of Funnel Social Media 52

The ROI Guy

NOVEMBER 11, 2016

Value is a vital element to sales success for 2017, according to insights from Peter Ostrow, Research Director of Sales Enablement Strategies for research firm SiriusDecisions. Peter was quick to reveal research that shows just how hard it can be to achieve these goals in 2017, as the buyer’s decision-making journey has become more complex.

B2B 58

B2B Quota Research Sales Enablement 58

The ROI Guy

OCTOBER 27, 2017

ROI / business value justification is not getting the emphasis it should, and remains a challenge for most organizations. This a finding from over 1,000 surveyed as part of CSO insights annual Sales Enablement Optimization Report for 2017. So what are you doing to close the ROI / Business Value Justification Gap in 2018?

ROI 40

ROI Scale Discount Sales Cycle 40

MTD Sales Training

SEPTEMBER 24, 2018

Value is also judged by long-term results, the ability to achieve personal goals, a higher ROI, and other ideas that create additional components to simply judging value by monetary aspects. 3) Target customers across multiple channels.

Buyer 308

Buyer Social Media Loyalty Channels 308

Zoominfo

MARCH 12, 2018

billion in 2017. In turn, this delivers a higher ROI. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. By 2019, it is projected that around 80 percent of U.S. digital display ad dollars will flow through automated means. Bigger returns.

Advertising 185

Advertising Advertising B2B Scale 185

Customer Centric Selling

NOVEMBER 15, 2016

Sales Tips: Tread Carefully with ROI Calculators. However, I have some concerns about existing "ROI tools" and how they are used by salespeople in the sales process. Salespeople hand the ROI tools to their prospects and ask them to fill it out. One of our core concepts is: People make emotional decisions for logical reasons.

ROI 40

ROI Benefit Analysis Intent 40

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant allows marketers to track their ROI from events in terms of sales revenue. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Industry News. Sales Enablement. Industry News.

ROI 68

ROI Industry Chemicals SAP 68

Pointclear

JANUARY 5, 2017

Read on and learn how you can get better ROI on marketing, how you can let your sales people focus on what they do best, and how you can close significantly more deals than you did before. You can emerge from a chaotic state … you can rise above average … you can achieve a fully optimized state of prospect development.

Account Based Marketing 113

Account Based Marketing B2B Marketing ROI 113

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple. How will your strategy evolve over time and will it impact your budget?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

The Pipeline

SEPTEMBER 25, 2017

An example would be ROI calculators or marketing contrived scenarios. One way to manage this is providing insight and knowledge to help the buyer understand, and reduce their uncertainty. Some believe they do this but they do not. These are not bad, but are usually product or vendor centric.

Vendor 272

Vendor Buyer Travel Objections 272

Zoominfo

OCTOBER 22, 2019

billion in 2017. In turn, this delivers a higher ROI. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. By 2019, it is projected that around 80 percent of U.S. digital display ad dollars will flow through automated means.

Advertising 100

Advertising Advertising Scale Cost Per Click 100

The ROI Guy

FEBRUARY 1, 2017

Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. But simply adding more partners won’t do the trick.

Channels 40

Channels Sales Goal ROI Decision Maker 40

SBI Growth

MAY 6, 2019

A 2017 article in the Harvard Business Review noted that 67%. Unfortunately, as seen in our Q1 Research Report on Execution, this is where most companies come up short. They are unable to execute the growth strategy they have embraced fully.

Enterprise 149

Enterprise Enterprise Report Research 149

SBI

FEBRUARY 7, 2018

Throughout 2017, we interviewed leaders of 26 top sales solution providers asking the same questions of each of them. It doesn’t take long for decision fatigue to kick in. That’s why we publish helpful and free resources—to reduce those frustrations and cut through all the noise. We started with “Why?”.

Decision Maker 139

Decision Maker SalesForce ROI CRM 139

DiscoverOrg Sales

JANUARY 3, 2018

Bryerton offers this example from our SKO 2017: Our focus last year was “Selling to Marketers.” Selling Value: Using Stories and ROI to Illustrate Value. See the DiscoverOrg Sales Kickoff 2017 agenda. The twist to the story is that DiscoverOrg acquired this competitor in 2017.). Example: SKO Focus (Selling to Marketers).

Hiring 202

Hiring Webinar Metrics Up-Sell Examples 202

Zoominfo

OCTOBER 2, 2018

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. And the adoption is of these technologies is growing; an additional 20% have plans to invest in SFA and enterprise marketing automation solutions in 2017 ( source ). Data normalization.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

MTD Sales Training

SEPTEMBER 24, 2018

Value is also judged by long-term results, the ability to achieve personal goals, a higher ROI, and other ideas that create additional components to simply judging value by monetary aspects. 3) Target customers across multiple channels.

Buyer 120

Buyer Social Media Loyalty Channels 120

SBI

FEBRUARY 27, 2018

A 2017 study by LinkedIn said “Trust” is the number one factor in purchase decisions. Nancy: How have companies determined the ROI of your solution? Ian: The RO system has a ton of reporting functionality, making it easy for companies to track data to determine ROI. Sales Enablement ROI Calculator.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

Zoominfo

JANUARY 29, 2018

How to Track Event ROI in Your CRM. The last thing on your mind is how to compare this event to the last, or how you’ll track ROI and answer your VP of Marketing when she asks, three months from now, “So, how many deals closed from our events last quarter?” The Best Event Marketing at Dreamforce 2017.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SBI

FEBRUARY 20, 2018

” Nancy: How have companies determined the ROI of your solution? Chris: The best part about Adobe Sign is the ROI is proven. An overall ROI of 2.7x – 3.8x. With these integrations, learning curves stay very low and ROI skyrockets. Reduction in sales contract cycles by an average of 2 weeks.

Microsoft 139

Microsoft ROI SalesForce How To 139

The ROI Guy

DECEMBER 13, 2016

The closer the content comes to replicating expert advice, and focuses not on a product / service-pitch but on the value of potential solutions, the better.

Lead Rank 45

Lead Rank Lead Scoring Decision Maker Sales Qualified Lead 45

Hubspot Sales

NOVEMBER 13, 2017

Example: 2017 pricing options. This report shows the impact of effective sales training on quota attainment; might be useful to show to your boss if she’s looking for potential ROI. I’m still a little shaky on demos; planning on doing some extra prep for my next ones. Looking forward to discussing with you. Option 2: “Here is”.

Case Study 145

Case Study eBook Policies Study 145

Sales and Marketing Management

MARCH 26, 2018

According to the 2017 Center for Exhibition Industry Research Index Report, the fourth quarter of 2016 was yet another sign the reign of trade shows is over. The ROI on a mobile trade show is incredible, as you’re speaking to a captive audience of just the right people at just the right time.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

Grant Cardone

MARCH 6, 2019

The ROI on good, real-world business training is much higher than any MBA program in the country. The ROI will be much higher and you don’t need to go into debt. There are millionaires being made each day, but you aren’t going to learn the information you need to become one from any school system—not even Harvard. How do I know this?

Education 126

Education Real Estate ROI Cancellation 126

Sales Hacker

SEPTEMBER 1, 2022

They’ll also review and champion ROI internally. Myles is a former Outreach senior manager who joined the team in 2017 and departed in 2021. They make major decisions for the tech stack — they own the budget and can sign contracts. The executive sponsor will drive performance and alignment for key roles.

Scale 85

Scale Lead Rank Lead Scoring Sales Enablement 85

The ROI Guy

NOVEMBER 22, 2016

Featuring: Thomas Pisello, Alinean CEO / The ROI Guy Thursday, January 19, 2017 11:00 am, EST Today’s buyer doesn’t want a sales pitch. In this session, Tom Pisello, the ROI Guy, will introduce you to the new Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.

Webinar Metrics 58

Webinar Metrics Comparison ROI Proposal 58

The ROI Guy

SEPTEMBER 25, 2017

And even when the time and skills are there, sales reps aren’t provided with the business value tools to make it easy to assess the value actually achieved, especially versus pre-solution and proposed ROI targets. Moreover, Splunk leverages the tool to look for additional ways it can help clients leverage the solution to drive better ROI.

Lead Rank 65

Lead Rank Lead Scoring ROI Face-to-face 65

Hubspot Sales

AUGUST 3, 2023

Image Source Interestingly, McKinsey’s Global Survey on AI found that adoption was more prominent between 2017 and 2018, when it more than doubled. Emphasize AI ROI Chad Burmeister , founder and CEO of BDR.ai , recommends taking benefits one step further. Emphasizing AI ROI is more likely to help salespeople close.

Hubspot 85

Hubspot How To Lead Rank Scale 85

Zoominfo

JULY 17, 2018

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). To determine the ROI of a webinar, you must keep track of the total cost that goes into webinar creation and promotion. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales and Marketing Management

JULY 25, 2017

At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Volpe and Kosoglow will be among more than 25 expert speakers at the ZoomInfo 2017 Growth Acceleration Summit in Boston, Sept.

Marketing 174

Marketing Lead Gen Data Construction 174

The Pipeline

SEPTEMBER 17, 2019

win rate is identical to the figure reported in the 2017 study. 41% Conduct a more detailed ROI analysis before making a final decision. Read between the lines from this output from The B2B Buying Disconnect – TrustRadius 2017 : Vendors focus on providing material that buyers don’t find very useful or trustworthy.

Outsourcing Services 212

Outsourcing Services Lead Rank Vendor Buyer 212

Hubspot Sales

NOVEMBER 1, 2017

And if history repeats itself, just like 2017 we’ll see major developments in the sales world. As companies demand higher success rates and competition intensifies, I believe we will see more sales training and empowerment for SDRs,” says Roy Weissman, VP of Sales at SendPulse and sales consultant. Messaging and chat. Sales automation.

Top of Funnel 129

Top of Funnel Trends Funnel Decision Maker 129

Highspot

DECEMBER 2, 2021

from 16 to 17 between 2017 and 2019), the number of buying interactions during the pandemic jumped from 17 to 27” (Sales Enablement: Planning Assumptions 2022, Forrester Research, Inc., As the nature of sales have shifted in the past 21 months, so too have buyer preferences. September 10, 2021). Prioritize Effective Sales Communication.

Face-to-face 98

Face-to-face Sales Talent Sales Methodology Sales Enablement 98

DiscoverOrg Sales

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Download the 2017 Growth Drivers Report to find out. In seeking strengths in certain areas, you accept weaknesses in others. But, what is the winning formula? Sales Team Attributes.

Hiring 120

Hiring Revenue Lead Rank Lead Scoring 120