Sales and Marketing Management

JUNE 8, 2017

Nearly half of all buyers surveyed by the Society for Incentive Travel Excellence (SITE) say that budgets have increased, and 60 percent of buyers report they plan to increase the number of people eligible for incentive travel awards in 2017. firms spend over $14B annually on incentive travel. 

Travel 205

Travel Incentives Incentive Lead Rank 205

Zoominfo

JULY 1, 2019

Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ). 85% of surveyed LGBTQ community members agreed with the following statement: “Corporations that support the LGBTQ community are more important than ever.” ( source ).

Advertising 188

Advertising Advertising Survey Scale 188

DiscoverOrg Sales

FEBRUARY 10, 2017

This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Smart Selling Tools was also a co-sponsor of DiscoverOrg’s 2017 Growth Drivers Report. Smart Selling Tools, Inc., What does it take to be a high growth company?

Revenue 120

Revenue Survey Report Tools 120

Partners in Excellence

JUNE 24, 2017

The simplest is to ask your people to complete a 60 second survey at the end of each day. Related Posts: Bits And Pieces, June 18, 2017 What Sales Can Learn From Lean Manufacturing — Part 5 What Sales Can Learn From Lean Manufacturing — Part 4 Applying Lean Practices To Sales And Marketing When Less Is More!

eBook 50

eBook Research Survey Data 50

SBI

OCTOBER 5, 2017

of surveyed organizations had a sales enablement function in 2016 (up from 25.5% of surveyed companies said that sales enablement was meeting all expectations. For their publication, Sales Agenda 2017 , the authors surveyed sales leaders on what they consider to be their top challenges for 2017.

Sales Enablement 139

Sales Enablement Survey Face-to-face Coaching 139

InsideSales.com

APRIL 15, 2021

We recently surveyed 450 top sales dev leaders to evaluate their teams and technologies and learn what’s changed in the sales development world. Since our last State of Sales Development study in 2017, we’ve seen a significant shift in the ratio of account executives (AE) to sales development reps (SDR).

Trends 110

Trends Lead Rank Hiring Sales Qualified Lead 110

The Pipeline

JANUARY 2, 2017

2017 The Year Of Sales Enablement. Seems the marketing cooks in Salesland are whipping up something “new” for 2017. While traditional product marketers may test the “new” in a limited way, do consumer surveys, and the occasional focus group. Just like the New Improved Tied, often the only thing new is the wrapping and the hype.

Sports 209

Sports Sales Enablement Account Based Marketing Exercises 209

The Center for Sales Strategy

OCTOBER 4, 2018

If you’re looking to improve your sales process — look no further than the “ 2017 B2B Buyer’s Survey Report.“ So easy, in fact, that 89 percent of survey respondents said that they chose vendors that made a return on investment easier to prove or that could be easily justified with a business case.

Sales Process 80

Sales Process Survey Vendor Buyer 80

Sales and Marketing Management

OCTOBER 29, 2018

In a 2017 survey of more than 200 senior executives about revenue growth, Blue Ridge Partners found: Almost seven in 10 firms struggle with sales manager time allocation. Simply put, highly effective frontline sales managers drive growth; ineffective managers hinder growth.

Sales Management 168

Sales Management Scale Compensation Study 168

DiscoverOrg Sales

MAY 4, 2017

DiscoverOrg released a Growth Drivers survey of high-growth companies , analyzed key findings, and found some surprising commonalities among these rising stars. Henry : When we set out to do this survey, one of the things that we’ve always strived to do as a company is to really help our clients grow their business.

Company 120

Company Conversion Outbound Video 120

Sales and Marketing Management

APRIL 9, 2018

In fact, just one-third (34 percent) of organizations surveyed for CSO Insights’ 2017 Sales Enablement Optimization Study reported achieving the majority or all of their objectives. The same survey revealed that the most common business goal for sales enablement is increasing revenue.

Sales Enablement 276

Sales Enablement Hiring Lead Rank Lead Scoring 276

The Pipeline

SEPTEMBER 17, 2019

According to CSO Insights’ 2018 survey , things are flat or declining. win rate is identical to the figure reported in the 2017 study. According to Demand Gen Report’s 2018 B2B Buyers Survey Report. Given all the noise about better ways to sell, one would expect better outcomes, but they are not. a year ago to 32.0%

Outsourcing Services 212

Outsourcing Services Lead Rank Vendor Buyer 212

SugarCRM

JANUARY 18, 2021

The Perception of AI for Businesses: 2017. SugarCRM surveyed in 2017 to find out how businesses were indeed approaching AI and data-driven processes. Here’s what the 2017 survey numbers indicated: Most businesses were using or planned to use AI. Only approximately 15% had a rigid no approach to AI in 2017.

SugarCRM 49

SugarCRM Survey Face-to-face Pivotal 49

Sales and Marketing Management

MAY 18, 2018

That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Surveys – the old standby – are no longer enough. Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc.

B2B 221

B2B Customer Social Media Face-to-face 221

Selling Essentials RapidLearning Center

APRIL 26, 2023

Food for thought… This blog post is adapted from the report “Soft Skills for Business Success,” May 2017. For other soft skills, the figures were even lower — 23% for teamwork, 12% for self-management, 6% for critical thinking and 4% for problem-solving. Do you have a plan to improve them? If so, are you executing it?

Training 52

Training Report Engineering Survey 52

DiscoverOrg Sales

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. While we would have liked to ask about many other attributes, we limited response options to prevent survey fatigue. Download the 2017 Growth Drivers Report to find out.

Hiring 120

Hiring Revenue Lead Rank Lead Scoring 120

Pointclear

JANUARY 4, 2018

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). I review a lot of content on this topic and am amazed at what I find written about lead cost.

Cost per Lead 170

Cost per Lead Sales Qualified Lead PointClear Lead Rank 170

A Sales Guy

APRIL 17, 2017

I went public recently arguing that sales coaching offered the greatest opportunity for sales organizations to accelerate sales in 2017. To do it, A Sales Guy has created a short, yet powerful survey to help us get to the bottom of it. You can see my very public declaration here. But in this case, my declaration isn’t enough.

Quota 107

Quota Sales Coaching Coaching Fashion 107

Richardson

JANUARY 20, 2020

Consider that the average annual growth in new product patents filed from 2010 to 2017 was double that of the entire period spanning 1980-2009, according to IFI Claims. A nine-year study published in the Harvard Business Review found that many of the 600 companies surveyed suffered from what the researchers call the “acceleration trap.”

Training 52

Training Survey Selling Skills Study 52

InsideSales.com

APRIL 15, 2021

We recently surveyed 450 top sales dev leaders to evaluate their teams and technologies and learn what’s changed in the sales development world. Since our last State of Sales Development study in 2017, we’ve seen a significant shift in the ratio of account executives (AE) to sales development reps (SDR).

Trends 52

Trends Lead Rank Hiring InsideSales 52

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Sales and Marketing Management

DECEMBER 14, 2020

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Blogs, webinars and podcasts are among the most influential content, according to the Demand Gen survey. Buyers have increasingly embraced completing their own research for years.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Crunchbase

APRIL 23, 2020

If you can’t get them on a call, create a 2 to 5-question Google Survey. . Whether it’s over the phone or through a survey, ask your customers a few questions on why they chose you (vs. Your goal is to keep it short and sweet and not make it feel like a survey they’d fill out online. . You should only ask 2-5 questions.

Lead Rank 141

Lead Rank Lead Scoring CRM Outbound 141

Openview

SEPTEMBER 16, 2019

Today, OpenView, the expansion stage venture capital firm, released the results of the 2019 Expansion SaaS Benchmarks survey. From the survey data, it’s clear that there’s still a large parity gap when it comes to leadership positions and seats in the boardroom. While there has been growth, there is still a long way to go.

Report 60

Report Software Software NetSuite 60

Hubspot Sales

NOVEMBER 13, 2017

Example: 2017 pricing options. I’ve worked with many People Ops directors (including LiveHire and 25/8) and know one of your first priorities is often increasing employee survey participation. I’m still a little shaky on demos; planning on doing some extra prep for my next ones. Looking forward to discussing with you. Short and sweet.

Case Study 145

Case Study eBook Policies Study 145

SBI

JUNE 27, 2018

In late 2017, we went to field with our first annual Sales Stack Benchmark Survey to identify which are the most commonly used sales technologies, and which are being considered most for the year ahead, among other things. Our aim was to get a clear view of what a typical sales stack looks like and how it will evolve over time.

Webinar Metrics 93

Webinar Metrics Survey Sales Technology Tools 93

Sales and Marketing Management

OCTOBER 22, 2018

In a 2017 survey of more than 200 senior executives about revenue growth, Blue Ridge Partners found: Almost seven in 10 firms struggle with sales manager time allocation. Simply put, highly effective frontline sales managers drive growth; ineffective managers hinder growth.

Sales Management 218

Sales Management Hiring Compensation Scale 218

Pipeliner

MARCH 13, 2020

Additionally, 79% of knowledge workers in a global survey by PGI said they work from home, and 60% of remote workers in the survey said that if they could, they would leave their current job for a full-time remote position at the same pay rate.”. At the end of the day, people are voting with their feet.

Benefit 98

Benefit Real Estate Survey Decision Maker 98

LevelEleven

JANUARY 23, 2019

A report released by the human resources association WorldatWork stated that in 2017, 85% of companies surveyed have employee recognition programs in place. In a study funded by an employee motivation firm Make Their Day, it was found that private recognition given by managers has found to be motivational for 88% of employees surveyed.

Survey 67

Survey Motivation Study Energy 67

Miller Heiman Group

JUNE 25, 2019

The study — which was conducted by CSO Insights , the research division of Miller Heiman Group — surveyed nearly 1,000 sales leaders globally and revealed that despite posting solid revenue numbers, sales organizations still struggle to close deals, retain customers and prevent seller attrition.

Report 75

Report Revenue Forecasting Study 75

Zoominfo

JANUARY 29, 2018

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. 25 Must Tweet Moments from the 2017 Growth Acceleration Summit. The Best Event Marketing at Dreamforce 2017. 16 Key Takeaways from the 2017 Growth Acceleration Summit.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

DiscoverOrg Sales

DECEMBER 13, 2017

By analyzing the biggest IT initiatives, spending trends, and pain points of IT buyers in 2016 and 2017, DiscoverOrg can make some solid predictions for the coming year. Read on to see what our research department has uncovered through a series of surveys of high-level IT professionals. The survey research. And lots of it.

Trends 181

Trends Survey Wireless Data 181

Sales and Marketing Management

SEPTEMBER 26, 2018

This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. . It’s no surprise, then, that the most popular technologies for B2B marketers, according to a recent survey of senior marketing executives, are CRMs and Marketing Automation Platforms. .

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

Miller Heiman Group

FEBRUARY 11, 2019

Just 47 percent of forecasted opportunities resulted in wins, identical to 2017, while losses of forecast deals increased to 32 percent. Only 11 percent of the nearly 900 global sales leaders surveyed say their ability to provide clients with this critical perspective exceeds expectations. On its face, this looks like a dire moment.

Forecasting 96

Forecasting Face-to-face Report Groups 96

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. Who will mentor who?”

Study 167

Study Policies Education Film 167

Zoominfo

JULY 17, 2018

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). Send all attendees a survey that asks a variety of questions regarding the webinar. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Attendee feedback.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255