Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Sure, we could reminisce about the roots of loyalty programs in the 1700s, when devoted customers received special tokens, but instead, let’s start in the early 1980s, when much of the airline industry waded into what one would consider modern customer loyalty. The data (and deals) helped improve the most valuable customers’ experiences.
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