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An Executive View of Campaign Strategy & Planning

SBI Growth

Randolph answers questions out of SBI’s 2018 hbspt.cta.load(23541, 'b3b0ba05-3172-4e97-8fd8-29d6273cafc2', {}); to share his deep knowledge of campaign strategy and planning. Joining us for today’s show is Randolph Carter, the VP of Marketing in North America for Rentokil. To follow along.

Campaigns 223
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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. Consideration stage — Lead nurture, email drip campaigns, and content personalization. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? Interest stage — Lead scoring and qualification.

Hoovers 264
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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Your marketing campaigns and programs are there to guide them along the way. Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! Be intentional about dropping campaigns or channels where you saw limited engagement with your ideal customer. Start today!

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. We expect to see this spend occur in 2018.

Trends 184
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Top Lead Generation Statistics for 2018

Zoominfo

3 Nurture Campaign Workflows for Lead Generation . The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. For more information about B2B lead generation, check out the following articles: 4 Ways to Reset Your Lead Generation Program. 3 Creative B2B Lead Generation Tactics.

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June 2018 B2B Blog Post Round-Up

Zoominfo

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. The following article outlines the thought-process behind our ABM campaign and offers four important lessons we learned along the way. ABM offers many benefits, including improved customer experience, more effective campaigns, and increased sales and marketing alignment.