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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running According to research from Gartner, marketing budgets are down for 2018 and so is spend on marketing technology. CRM, marketing automation and marketing performance management.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. We expect to see this spend occur in 2018.

Trends 184
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2018 Prediction #1: ? of Enterprises Will Choose Customer Experience Stacks over CRM

Zendesk Sell

Unfortunately, companies are discovering that the very tool that is supposed to make this possible for them is actually hindering the customer experience ☹️ That tool, of course, is CRM. Where legacy CRM vendors impose API restrictions (has anyone seen Salesforce’s 50-page API limitation “quick guide”??), The Prediction.

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Top Lead Generation Statistics for 2018

Zoominfo

A CRM system is believed by 84% of companies to be beneficial in determining the quality of leads ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. More than 80% of B2B leads generated through social media come from LinkedIn ( source ). Demand Generation vs. Lead Generation.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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B2B Sales Trends for 2018

Pipeliner

If you want to perform at your highest level in 2018, you can’t ignore the following trends. If you want to succeed in 2018, the odds are you need to know how to collaborate, manage and be managed by millennials,” says Mikko Honkanen of Vainu. “If Which of these B2B Sales Trends for 2018 do you think will have the biggest impact?

Trends 105
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Your CRM Isn’t Cutting It; How to Prepare for the New Wave of Analytics.

SBI Growth

Are you going to hit your 2018 number? It’s Crunch Time – the Beginning of Q4. What’s your forecast for 2019? Do you have the heads, processes, and funding to ensure a successful 2019? Only a handful of Sales Ops leaders can.

Analytics 189