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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! This should include: Firmographic data: industry, employee size, revenue. Demographic data: role and responsibilities. Start the best journey with good data. Get started with our free eBook !

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What’s Dragging Down Your Data Program?

Sales and Marketing Management

In 2018, Thomas C. Redman, president of the consultancy Data Quality Solutions, conducted research to understand why, in his words, “so many years into the digital revolution, progress in the data space is so slow.” The post What’s Dragging Down Your Data Program? The post What’s Dragging Down Your Data Program?

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The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. Meanwhile, corporate projects to tackle privacy, data compliance, and information security initiatives spike sharply in the face of fines. GDPR was adopted in 2016 and went into effect in May 2018.

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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

Countries around the globe are implementing stricter regulations and larger fines in order to protect the rights of the individuals whose data is being collected. As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?”

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! August 14th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.

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Golden Nuggets from the CSO Insights 2018 Sales Talent Study

Understanding the Sales Force

I had a chance to review the CSO Insights 2018 Sales Talent Study and extracted some fascinating data. I thought it might be interesting to take their data, overlay some of Objective Management Group's (OMG) data, and see what we can take away from that.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running According to research from Gartner, marketing budgets are down for 2018 and so is spend on marketing technology. running marketing, or doing marketing? and grow?—?their

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.