Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. For our demand generation team, it’s all about marketing at scale (one-to-many).

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Not All Web Traffic is High Quality.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with?

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Mereo

JUNE 24, 2021

A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% in 2018 to 31% in 2019. The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics.

Government 93

Government ROI Revenue Remedy 93

Sales Hacker

MARCH 1, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. In 2018, he successfully sold the company to Outreach. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth.

Media 71

Media Company Distribution How To 71

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

Vendor 63

Vendor Analytics Report Marketing 63

Green Lead's B2B

MARCH 14, 2020

Green Leads has studied the outcomes of tens of thousands of introductory appointments that took place over the years. The study shows that meetings conducted by phone or video conferencing are as effective as face to face. Event Generated Marketing Qualified Leads (MQLs) vs. Sales Qualified Leads (SQLs).

Marketing Qualified Lead 33

Marketing Qualified Lead Lead Rank Cancellation Sales Qualified Lead 33