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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. Have you made your 2018 marketing plan yet? Make 2018 the year YOU adopt data-driven marketing: Get our free eBook !

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Top Lead Generation Statistics for 2018

Zoominfo

Over 50% of B2B marketers do not use direct mail to generate leads ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). B2B Lead Generation Statistics: Successful Tactics.

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October 2018 B2B Blog Post Round-Up

Zoominfo

Consider these statistics: In 2017, global e-mail users amounted to 3.7 Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. billion users.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

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Preparing for 2018

Your Sales Management Guru

Preparing for 2018. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2018. Direct mail is back vs email blasts. Panel Discussion. There were four panelists -all with real world experience in selling and marketing.

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Why Your Account Based Sales Reps Shouldn’t Close Business This Year

No More Cold Calling

You should be focused on lead generation for 2018. Do their lead generation strategies only consist of emails, phone calls, videos, content, direct mail, social media, webinars, events, testimonials, and case studies? Yes, I’m following my own referral process and actively building a qualified pipeline for 2018. .

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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

the 2018 sales tech landscape. Finally, tech is being built to make that easier than ever with personalized video, direct mail, LinkedIn, etc. Sendoso , PFL for Direct Mail Platforms. Due to the proliferation of modern sales technology and people’s love of it, I added a new element this time. Jake Dunlap.

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