SBI

FEBRUARY 26, 2019

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Nearly every week in 2018, we interviewed a different SalesTech company asking them how their solution changes the game for sales. The company signed 19 net-new clients in 2018, including its first. Data vendors: FactSet, Morningstar, Google AdWords.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

SalesforLife

MAY 13, 2019

2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. 2018 - Europe introduced the world's strongest data protection rules. 2014-present: The New Privacy Era.

Policies 73

Policies ACT Hiring Face-to-face 73

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? However marketers are largely dissatisfied with the reporting their MAPs offer.

Vendor 63

Vendor Analytics Report Marketing 63

InsightSquared

MARCH 29, 2018

That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”. No doubt the marketing industry owes a debt of gratitude to the marketing automation industry.

Vendor 73

Vendor Report Eloqua Marketo 73

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Salesforce : Salesforce is a 2018 G2 Crowd leader for CRM software. ZoHo : PC Magazine named ZoHo editors’ choice for best CRM software of 2018. Social Media Management.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130