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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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Top Lead Generation Statistics for 2018

Zoominfo

39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Lead generation outsourcing is 43% more efficient than generating leads in-house because lead generation companies have more expertise ( source ).

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The Top Sales Trends of 2018

Hubspot Sales

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. In other words: Your prospects are probably using Messenger or WhatsApp more frequently than Facebook or Twitter. Video prospecting. 3) Messaging.

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Facebook Live Video: How to Rock Q4 and Hit Your 2018 Goals

Engage Selling

Watch my latest Facebook Live broadcast and learn how … Read More » This can bring feelings of anxiety for many salespeople, especially if they’re behind target. Don’t worry! There’s still time to end the year on target.or even exceed it!

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

Facebook surfaces ads in your newsfeed based on your mood, and it’s likely you’ve received medical treatment that was either diagnosed or treated with the help of AI. What can we actually expect from AI in the sales and marketing technology in 2018? There’s no arguing that AI is already ubiquitous in the daily lives of consumers.

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The Salesperson’s Guide to Social Media: Facebook

LevelEleven

Despite a recent run of bad publicity, Facebook still saw it’s monthly active users (MAUs) reach 2.2 billion in Q1 of 2018. What’s more, according to a 2017 report by HubSpot , salespeople have more success connecting with prospects on Facebook than on LinkedIn. Join Topical Facebook Groups & Events. References. ? [1]

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November 2018 B2B Blog Post Round-Up

Zoominfo

Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels. The post November 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. 91% of employers are using social media to hire talent today.

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